Arellano University Essay

The Jose Abad Santos Campus was formerly called Jose Abad Santos High School. The first Arellano University branch established in Pasay City, it was founded in 1945. Dr. Fidel Colmenar was its first director. Next came Mr. Leonardo Tensuan, who served for 23 years, and under whose leadership as director, JASHS reached the height of progress. Mrs. Felicidad Crisologo, the first woman director of the school, replaced him and continued the work guiding the faculty in preparing students for a brighter future. After six years, Mr. Manuel Lansang took over the school management. He was succeeded in 1998 by Miss Zenaida Lobregat who introduced innovations and technological updates to equip both students and teachers for the challenges of the third millennium. Computer-aided instruction was introduced in 1998-1999 and since then, the one-computer-one student system has been implemented. In 1986, the college department of AU in Pasay, which was originally established in the Apolinario Mabini High School compound at the corner of Donada and Menlo Streets, transferred to the JASHS campus with the AU President Francisco Cayco himself as officer-in-charge. In 1996, Atty. Samson Turingan served as college OIC until 1999. Miss Lobregat then became managing director of both the high school and college departments of the AU Pasay campus. At present, Ms. Rosalinda Santiago serves as the high school principal and Dr. Leonila A. Santos as college administrator. The AU JAS campus has always been proud of its graduates? who are now statesmen, educators, doctors, nurses, accountants, engineers, computer experts, businessmen, journalists, lawyers, overseas contract workers, restaurateurs, priests, technicians, sportsmen, actors, responsible parents, productive citizens. The school administration, in cooperation with its stakeholders (competent faculty and employees, conscientious parents, students and the community) has been at its best in exerting efforts to implement the present thrust of the Department of Education and the Commission on Higher Education to ably guide values-oriented learners and graduates. With its vision of becoming the model University for innovative, progressive, and entrepreneurial education, and its mission of providing affordable quality education, Arellano University-Jose Abad Santos Campus contributes its share in nation-building through the improvement of the Filipino intellect. College The School of Computer Science of Arellano University aims to produce competent programmers in the field of Information Technology who can play a productive role both in the practical and research areas of computing. Emphasis is put on the practical application of computer systems to meet the needs of the global industry. The SCS specializes in the following areas: Database and Multimedia Systems Programming Language and Compiler Construction Software Engineer and Software Quality Control Distributed System and Communication System Web Publishing, Web Casting and Web Hosting Computer education plays a crucial role in the techno-industrial and socio-economic growth of every country. It has, in fact, revolutionized the world around us. Today, we need computer experts in almost all walks of life, be it in the industry, R&D organization or in the academic institution. The graduate of AU SCS meets the highest standard of training for diverse areas of computer science. Faculty expertise is relevant to both the Software and Hardware industry. The ICS-AU has a number of laboratories equipped with the state-of-the-art computer systems running along a wide range of applications with specialized software supporting the courses. The BS degree in Computer Science offers the prospects of some of the most lucrative jobs available both here and abroad. Some of our graduates have joined multinational companies while others are pursuing higher studies at foreign universities of international repute. By joining the AU SCS, you enter a futuristic career of great promise. MISSION & VISION MISSION To provide equitable access to learning through relevant, innovative, industry-sensitive and environment-conscious academic programs and services. VISION To be a model institution of learning where relevant knowledge is acquired and skills are developed in response to the needs of the global community.

Personal development Plan

Target dates for review and completion. How have I chosen these dates? Efficient team 22ND June 2012 -will be management with a target date to review on improved communication my communication skills skills. As I would have ended The aptitude to feel self- my two terms by then assured on message sent and will be confident in out and also, receiving a communicating in form page | 3 (Refer appendix 1 and Ask for feedback from 3) tutors and peers to attain level of proficiency on the assignments for written kills and on presentations for oral skills. Refer learning journal IX) Ones, Marcella) will help me to update my knowledge. So, as to be a part of discussions in group activities and presentations Other than from the books and links informed by tutor I believe I should widen my knowledge by reading reference books like Reduce Stress with Increased Assertiveness's By Elizabeth Scott, M. S. Message without any barriers. Of assignments and presentations. It will be the time close to my internship which will necessitate me to highly have this skill. Personal management skills Planning andOrganizing the activities and most crucial managing time along with it. Solidification at all times is vital to achieve end goals (Refer appendix ) The constant feedback from peers and tutors will help in excelling on outcomes which will reflect upon my planning and organizing skills. (refer learning journal Ill) Keeping the time frame as crucial aspect a constant awareness in managing time will be important to accomplish assignments in Completing a task in time and without rushing them for last minute of submission deadlines.This can be motivating to attain the personal managing skills and their implication in further goal at study and at work in future. 2ND Appraisal-Which is end on first term. By then could reflect back on to the shortcomings in first term which may include delay in submissions or working till last minute. I would than use these as motivational circumstances for terms ahead and prioritize my time more efficiently. In one of the knowledge cast We Were taught on important/urgent grid, than applied this model in relevance of the tasks had to do with their priorities.This grid can be implemented in studies and at work as it helps to accomplish the goals set in time (Refer Page | 4 appendix 5) a comfortable time span. Presentations are time sensitive as well which needs peers to time us during the rehearsals can help managing. Reading books like â€Å"Getting Things Done by David Allen† on personal management other than allocated text books can be initiative on enhancing these skills.Cognitive Skills The articles and case Studying in depth the Critical Thinking and studies provided during theories and models, then Analyzing of all the the course of seminars writing an assignment on readings that are and group activity will same will make us think done. Analyzing and elf to portray on critically when presenting making subject matter in de pth. Our ideas. Recommendations as a The specific time bound Also, studying case studies part of critical reading case studies will help us like one done in module , writing (Refer critically taking notes International Business appendix 1) on thinking of it.Strategy based on During the final answer Licensing of Subway will on case study, it will be make us think critically on important to think the business strategies critically in order to incorporated in an The clear idea while presenting and the accuracy of case study answers shows critical thinking. The discussions in seminars on various theories can be criticized with consistency in them. 1 5th Jejunely-Near to finish line of second semester will mark the decision on depth of my critical thinking with the final task at hand to submit.Over this period at seminars we will come through to various case studies and theories to analyze which will further enrich the critical in depth thinking to be part of all my readings in Page | 5 Team Working Skills: motivation and management all the colleagues of the group and keep them motivated to attain the final goals. Refer learning journal IV) come to final decision and make suggestions to company. (Refer learning journal VI) organization. Even read articles from recommended readings by tutors and critically analyze them like What Great managers Do? L Concentrate on each group members performance and as a group leader helping them with adequate feedback to attain the high assessment outcomes. Attend the various workshops on management at CUL. Participating in various group tasks at university like â€Å"Synergy Business Challenge† where working as team to make profits as business was To comprise appropriate knowledge of ways to attain self motivation I will read books like â€Å"You Can Win† by Ship Cheer and also, book my place for seminars on motivation and management at CUL by tutors and external Professionals who share their experience to make it mor e relevant in understanding. Personal Development Plan Personal Development Plan: Guidance notes â€Å"Personal development planning enables individuals to take charge of their own learning. Learning becomes a proactive as well as reactive process, designed and prioritised to support immediate development needs as well as longer term ambitions†[1] A Personal Development Plan (PDP) enables learners to identify key areas of learning and development activity that will enable them to either acquire new or develop existing skills and behavioural attributes for the following purposes: enhance performance in their current role †¢ address anticipated changes in their current role †¢ address career aspirations towards a future role Prior to completing the Personal Development Plan (scroll down to next page(s) for a template to complete), the learner should undertake a skills analysis activity to determine their learning and development needs and identify development objectives to meet those needs. View the following links for too ls to help you do this: http://www. admin. cam. ac. uk/offices/hr/cppd/career/planning/#now We recommend that the personal development planning process should be undertaken initially by the learner followed by discussion and agreement with their manager. It is recommended that this process should take place annually and ideally should form part of the Staff Development and Review (Appraisal) process. However, it can be equally valuable when undertaken as a stand-alone activity. The personal development planning process should ideally begin at the point at which the learner is new to their role and undertaking their induction. The process can then continue throughout their employment at the University. Personal Development Plan: Key to terminology used in template Development Objectives are objectives that you have identified to enable you to meet the learning and development needs identified at the skills analysis stage Priority identifies whether your development objective is: †¢ critical to your current role †¢ beneficial but non-critical to your current role †¢ critical to your progressing in to future role †¢ beneficial but non-critical to progressing in to future role Activities can constitute any learning or development activity that will enable you to achieve your development ojectives e. . formal training, on-the-job training, work-shadowing another colleague etc. Support/Resources describe what you need to help you achieve your development objectives. Typically this would involve support from your manager, department or colleague to enable you to undertake a learning or development activity such as allowing you time away from your role or funding from your department. Target and Actual dates state when you intend to achieve your development objectives followed by the date you actually achieve them. Data in these columns is particularly useful when you review your PDP as it will enable you to identify any factors that may have prevented you from achieving your development objectives on the target date and build in contingencies to prevent this from occurring in the future. Review date states when you will review progress on your Personal Development Plan. Assuming that you undergo the personal development process annually, we recommend that you review your PDP every six months therefore enabling you to: †¢ Assess your progress †¢ Reflect on your learning Identify whether your development objectives need to be amended †¢ Identify factors that may have prevented you from achieving your development objectives †¢ Build in contingencies to enable you (where possible) to meet your agreed target date in the future Personal Development Plan: Template |What are my development |Priority |What activities do I need to undertake to |What support/resources do I need to ach ieve my |Target date for achieving my |Actual date of achieving my | |objectives? | |achieve my objectives? objectives |objectives |objectives | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Review Date: | | ———————– [1] AUA Postgraduate Certificate in Professional Practice (Higher Education Administration and Management (OUVA) Personal development Plan Target dates for review and completion. How have I chosen these dates? Efficient team 22ND June 2012 -will be management with a target date to review on improved communication my communication skills skills. As I would have ended The aptitude to feel self- my two terms by then assured on message sent and will be confident in out and also, receiving a communicating in form page | 3 (Refer appendix 1 and Ask for feedback from 3) tutors and peers to attain level of proficiency on the assignments for written kills and on presentations for oral skills. Refer learning journal IX) Ones, Marcella) will help me to update my knowledge. So, as to be a part of discussions in group activities and presentations Other than from the books and links informed by tutor I believe I should widen my knowledge by reading reference books like Reduce Stress with Increased Assertiveness's By Elizabeth Scott, M. S. Message without any barriers. Of assignments and presentations. It will be the time close to my internship which will necessitate me to highly have this skill. Personal management skills Planning andOrganizing the activities and most crucial managing time along with it. Solidification at all times is vital to achieve end goals (Refer appendix ) The constant feedback from peers and tutors will help in excelling on outcomes which will reflect upon my planning and organizing skills. (refer learning journal Ill) Keeping the time frame as crucial aspect a constant awareness in managing time will be important to accomplish assignments in Completing a task in time and without rushing them for last minute of submission deadlines.This can be motivating to attain the personal managing skills and their implication in further goal at study and at work in future. 2ND Appraisal-Which is end on first term. By then could reflect back on to the shortcomings in first term which may include delay in submissions or working till last minute. I would than use these as motivational circumstances for terms ahead and prioritize my time more efficiently. In one of the knowledge cast We Were taught on important/urgent grid, than applied this model in relevance of the tasks had to do with their priorities.This grid can be implemented in studies and at work as it helps to accomplish the goals set in time (Refer Page | 4 appendix 5) a comfortable time span. Presentations are time sensitive as well which needs peers to time us during the rehearsals can help managing. Reading books like â€Å"Getting Things Done by David Allen† on personal management other than allocated text books can be initiative on enhancing these skills.Cognitive Skills The articles and case Studying in depth the Critical Thinking and studies provided during theories and models, then Analyzing of all the the course of seminars writing an assignment on readings that are and group activity will same will make us think done. Analyzing and elf to portray on critically when presenting making subject matter in de pth. Our ideas. Recommendations as a The specific time bound Also, studying case studies part of critical reading case studies will help us like one done in module , writing (Refer critically taking notes International Business appendix 1) on thinking of it.Strategy based on During the final answer Licensing of Subway will on case study, it will be make us think critically on important to think the business strategies critically in order to incorporated in an The clear idea while presenting and the accuracy of case study answers shows critical thinking. The discussions in seminars on various theories can be criticized with consistency in them. 1 5th Jejunely-Near to finish line of second semester will mark the decision on depth of my critical thinking with the final task at hand to submit.Over this period at seminars we will come through to various case studies and theories to analyze which will further enrich the critical in depth thinking to be part of all my readings in Page | 5 Team Working Skills: motivation and management all the colleagues of the group and keep them motivated to attain the final goals. Refer learning journal IV) come to final decision and make suggestions to company. (Refer learning journal VI) organization. Even read articles from recommended readings by tutors and critically analyze them like What Great managers Do? L Concentrate on each group members performance and as a group leader helping them with adequate feedback to attain the high assessment outcomes. Attend the various workshops on management at CUL. Participating in various group tasks at university like â€Å"Synergy Business Challenge† where working as team to make profits as business was To comprise appropriate knowledge of ways to attain self motivation I will read books like â€Å"You Can Win† by Ship Cheer and also, book my place for seminars on motivation and management at CUL by tutors and external Professionals who share their experience to make it mor e relevant in understanding.

Organizations should be treated as an-ongoing concern

IntroductionOrganizations should be treated as an-ongoing concern. This is because; there are a lot of revisions needed whether it is through reengineering, information system or its workforce so that the organization would be able to stand against competition. Organizations are made up of people who are responsible for certain operations in different fields and are thus inherently complex. Since change or revisions are the basic things that are needed in the organization, it is imperative that leaders must understand that a change to one component will always generate a rippling effect on other surrounding components (Abraham et al, 1997). Therefore, decision making should be done carefully and accordingly.Sustainability can be thought of as a way of protecting the options that are present. Sustainable development actually needs a fundamental shift from the traditional or routinely activities involved within the organization to a circular approach of borrow-use return. It offers a c ompelling strategic paradigm for guiding business in contributing to the society’s desire for balanced progress towards economic prosperity, social justice and environmental quality.If sustainability is accepted by the organizations, they should be able to understand the need of exploration and innovation as much as prescription and planning is needed. It frees the creative potential of the human mind and maximizes the potential for deeper learning within the boardroom. As a part of the business strategy, it has the ability to help the business performance of your organization to be superior and prosperous.Currently, the world’s most popular chicken buckets restaurant is in hot water and being complaints by the animals’ activist called PETA for an inhumane method of killing chickens for their 850 million buckets supply of chicken. According to PETA, chickens are carelessly slaughtered everyday; chickens’ throats are slit and put into tanks of boiling wate r in order to be dressed while still alive and feeling the pain. KFC gets these slaughtered chickens from West Virginia slaughter house. Obviously, KFC is not taking the demands of PETA because after two years their promise to abide the animal welfare still remains as a promise (Curlee, 1994). Unlike, McDonalds, Wendy’s and other food chains serving chickens took the demands and followed by the book. According to PETA KFC should: ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Follow the â€Å"Animal Care Standards Program† Lessen the quantity of ammonia in the air of their factory farms, develop the living spaces and lighting in chicken sheds, stop starving the chickens deliberately and make sure that the chickens are given mental an physical encouragement. ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stop the slashing of the chicken throats, ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Use mechanized chicken gathering.There is actually no best approach for sustainability because it would depend on the certain goal that would be rea ched by the organization. Rather, superiors involved in the organizations must make their own decisions which are based on varying cultural and environmental factors that are present. However, in this variability, there are common entrenched behaviors and thought processes that have to be changed which is necessary in order to embrace sustainability.AnalysisThe problem and complaints against KFC has two social issues to tackle, first, business ethics and second corporate social responsibility. In the first issue, since KFC is a multi-national company, seeking for profits globally and competitive advantage against their main competitors, there are a very huge demand of KFC’s chicken, and their current method is a very easy and fast way to cope up with this demand. The big question is, what will KFC do?In search of customers and suppliers, individuals in business face a lot of challenges when they shift beyond their own business practice and culture in search of customers and s uppliers.   One tough question is:   How do KFC resolve the conflicts between their business strategy and ethical principles and those of the country in which they are doing business?   What to expect from other countries’ views of business ethics to be?However, because of the demands of the ethical business conduct, more especially that some governments pass anticorruption laws and that more multinational corporations (MNCs) formalize ethic codes and programs to support their internal ethical climate, more companies’ managers are becoming aware of the risk of expensive legal entanglements caused by doing business with firms having lower ethical standards than their own. Ethical practices are evidently crucial to establish an ethical work climate in strong corporate guidelines (Farmer and Hogue, 1985).These guidelines set the ethical tone of the corporation and let the employees know that management considers ethical behavior an important part of its business ope rations. It can be communicated through conduct codes which outline the company’s main expectations. Management stratagem, accountability structures, organizational policies, incentive systems, training programs, and decision-making processes should all work as one to strengthen the firm’s fundamental ethical beliefs. However, in the government sector, giving of preferential treatment is through numerical hiring and promotion goals and ratios, to women and minorities, is a critical affirmative action (Friedman, 1970).Public managers must make a selection of ethical judgments and decisions in pursuing the policy tasks entrusted to them. The KFC management considers ethical behavior an essential part of its business operations and can be communicated through mission statements while the government sector on the other hand, some public employers may operate under legal obligations to permit preferential treatment, others may opt to do so. Both of the circumstances, prefer ential treatment require difficult and controversial ethical choices.How important is competitive intelligence in KFC? Generally, competitive intelligence (CI) is applied to the decision-making and planning processes to improve the performance of the company. CI is the process by which KFC must gather actionable information about competitors and the competitive environment. It connects evidently unrelated signals, events, perceptions, and data into patterns and trends concerning the business environment. CI can be simple, such as inspecting a KFC’s annual report and other public documents (Blenkhorn & Fleisher, 2001). CI has its vital role in the business organization like KFC and in the government area.There is no problem in focusing to profit and competitive advantage as long as moral ambiguities are going to remain because no one can formulate policies that are morally justified under all circumstances. Ambiguity in fact does not diminish the importance of the issue; the m oral aspect of governance corresponds to the quality of public service and governmental conduct. If not, how can the general public trust that their businesses are fairly managed and that they haven’t conceded rights and freedoms to an irresponsible administrative state? Competitive Intelligence (CI) has been performed by most of the organizations in today’s business environment. Most senior executives practice CI in their daily activities as they try to understand how to make better position in their organization’s products or services in the marketplace (Krizek and Power, 1997).Only few founders can obtain the needed financial resources to launch their firms without having done at least some environmental scanning and identifying potential competitive danger. Companies that lack the range of resources needed to launch and maintain complicated or automated CT networks, the fact that the chief executive officer and senior managers act personally and continuously on intelligence gives them a chance in the competitive market place.The second issue, their corporate social responsibility, they stick to their current practice of slaughtering the chickens or switch to a more humanitarian way of method and will not put all attention to profits and competitive edge in order to fulfill their responsibility? Corporate social responsibility can be defined as the duty of organizations to conduct their business in a manner that respects the rights of individuals and promotes human welfare (Farmer & Hogue, 1985). While the level of social responsibility exhibited by multinational corporations is said to be improving, perfection has hardly been attained. Governments and people around the world seem to have an increasing interest in scrutinizing the actions of global corporations, in effect forcing international companies to be good corporate citizens.According to Maclaren (1996), corporate responsibility is supported by the concepts of multidimensional d efinitions and social marketing. In the multidimensional definitions concept, the focus is on the major responsibilities expected from companies. These major responsibilities include economic, legal, ethical and philanthropic dimensions. These responsibilities must be performed in order to benefit not only the company operators but also their employees, customers, the community and the general public.Social responsibility in business has been debated for a long time, and several sides of the issue have been presented by ethicists. This debate has been extended in recent years to include the operations of multinational companies. Thus, it is important to view some of the changes in the attitudes and behaviors of multinational companies and their perceptions of corporate social responsibility in light of the evolving nature and composition of global competition (Friedman, 1970).Business culture has turned its focus when the businesses penetrate globally. There had been dispute, argume nt, confusion and debate towards the subject â€Å"social responsibility† in business arena. Many believed that it is a tool to change the business set up to promote a more well working environment. However, there are also cynical about the existence of social responsibility and its role in managing the business.Even so in history, the topic of social responsibility has received so much attention when it first came into popularity in the developed world. It became controversial because of its inconsistencies with the free enterprise system. However, whenever we view today’s scenario, there are indications that social responsibility has become an obligation for any business, and that it is permanent fixture on the corporate business scene (Karake-Shalhoub, 1999).In order for KFC to give the demands of PETA and social responsibility, the company may apply some methods in corporate social responsibility and this is sustainability-change-efforts. Change may start at all le vels of the organization. However, the presence of strong leadership is essential to guide the changing processes that are needed for sustainability to push through. This is because, without the presence of good leaders and governance system that may support the movement, sustainability will never be achieved.Corporate Social Responsibility (CSR) has become the standard euphemism for the right social values that corporations oftentimes has neglected in their day to day practices and has the need to strive harder to achieve so as to solve the problem of those whom they have affected by their policies and actions. Its idea is; either radical nor is it new. The core belief is that the corporation incurs responsibilities to the society beyond profit maximization. Huge companies has the power to manipulate and influence the quality of life employees, costumers, shareholders and residents of local communities have in which they operate.A single corporate decision may change the lives of t housands of people (Petrovich, 1994). Managers or people who are involved in the corporate world should always bear in mind that power also entails responsibility. Business responsibilities must include the known and foreseeable results of business dealings whether the results of their actions have been recognized by law or not. Corporate Social Responsibility (CSR) is the continuing commitment of the business to be ethical and contribute to economic development while improving the quality of their workforce, company and including the society.The environmental demands are the ones that must not be overlooked. Every action that a corporation does always has consequences such as the cutting of trees for expansion. In this case, the corporate must reconsider and find different ways on how to manage this because it is very unethical and irresponsible of them to do this (Schwab and Brower, 1997).The hand of government would then be there to put a hold to any actions that the corporate do es which would be then considered to be harmful to the environment. Although many corporation disagree with the presence of the hand of government because for them it is not fair, it is quite appropriate if the corporation themselves would do a strategic analysis of what they are about to do because the government would never be tailing them if they have not done anything.ConclusionIn this respect, it is illustrated that businesses from different countries do not show the same level of dedication to being perceived as socially responsible. Moreover, it is also attested that firms across countries have variety of principles, processes and stakeholder issues to express that they are responsibly committed.   People expect firms not only to perform the traditional function of providing goods and services to all citizens who are willing to pay for them, but also to help society solve its problems. If these things are generally seen as desirable, and the firm does them, then it is socia lly responsible. If the firm does not, then some people may feel it is irresponsible.Moreover, incorporating and promoting increased public participation in dealing with plans and projects toward progress and development illustrates an efficient and effective measure to achieve more possible success of economic and social growth. Since the public is the foremost concern of every institutional and national improvement, it is very logical that public consultation will be highly incorporated as inputs to come up with sound policies that will reflect the preferences and general welfare of the society. Public participation will ensure developments that are in synch with the needs of the society and at the same time increase the likelihood of long-term and continuous growth for the whole country.Even though the issue is tackled in its complexity, it is no doubt that social responsibility has to play a great role in today’s business world. It may either contribute to efficiency, eff ectiveness, success or failure. What is important is that we are becoming more aware each day. No doubt that in this era, social responsibility should become every business’ obligation.Works CitedAbraham, M., Burgdorf, M., Dittoe, J., Scherf, H., Seydlitz, J. & Silver, B. Sustainable Development: Best Practices Manual. Cleveland: Build Up Greater Cleveland, 1997.Blenkhorn, D. L., & Fleisher C.S. Managing Frontiers in Competitive Intelligence. Westport, CT. Quorum Books, 2001.Curlee, R. Waste to Energy in the United States: a Social and Economic Assessment, 1994.Farmer, R. and Hogue, W.D. Corporate Social Responsibility. Lexington, Massachusetts: Lexington Books, 1985.Friedman, M.   â€Å"The Social Responsibility of Business Is to Increase its   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Profits.† New York Trines Magazine, Sept. 13, 33, 1970.Karake-Shalhoub, Z. Organizational Downsizing, Discrimination and Corporate Social Responsibility. Westport, CT. Quorum Books, 1999.Krizek, K. J. & Power, J. A Planners Guide to Sustainable Development. PAS   Ã‚  Ã‚  Ã‚  Ã‚   Report No. 467. Chicago: American Planning Association, 1997.Maclaren, V. W. Urban Sustainability Reporting. Journal of the American   Planning Association. 62, 2 (spring): 184-202, 1996.Petrovich, N. L. Introduction to Sustainable Development. Counties: Foundation for a Sustainable Future. Washington D.C.: National Association of Counties, 1994.Schwab, A. K. & Brower, D. J. Sustainable Development: Implementation at the Local Level. Land Use Law & Zoning Digest (April): 3-7, 1997.

Movie - essay Example | Topics and Well Written Essays - 1250 words

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3d printing Essay Example | Topics and Well Written Essays - 750 words

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Public Speaking Speech or Presentation Example | Topics and Well Written Essays - 1250 words

Public Speaking - Speech or Presentation Example This only occurs when the speaker has a wide database of information to stand on and speak aloud of and in. Such questions which could be probed into are the following (which are broad lines to what should be asked)worth asking and must be asked to the representative are such as follows(in means and understanding that whether the speakers would be interested in the following questions or not when spoken about to them): The information to convey should be positively building a view of the scope of the company the speaker is speaking about. How far interested are they in the development of the speech into other components of discussion such as administration management of females and males relation in the office and ability to communicate between both genders in the company. The activities that are discussed concerning the look and overlook of the women to a male discussion and what men see and convey from meanings and what women tend to understand and what men in return tend to understand when women speak to them or discuss a topic with them. AreAre the executives willing to probe into such discussions Can the speaker openly discuss the opinions from a social point of view and personal to find a policy that is effective and reaching between two extremes (the manner of behavioral attitudes between men and women at work). Having on mind that men and women have examples of conveying understanding through physical appearances and jestures: how could I tell that the board is accepting what I say and what I do not say(men tend to be up and straight-forward and women could be quiet and chit chat among themselves). What are the issues that the board needs to discuss mainly (social, political, economical..) What trials

Physiological Psychology Assignment Example | Topics and Well Written Essays - 500 words

Physiological Psychology - Assignment Example It answers to stress by augmenting the heart rate and flow of blood to the muscles. It encompasses quick response and hence concerned with â€Å"fight or flight†. Parasympathetic nervous system, encompass cranial nerves (nerves of brain) and also the lower spinal nerves i.e. nerves of sacral region. Action of this system counteracts the sympathetic actions by increasing digestive secretions and decreasing the heartbeat. It is concerned with â€Å"rest and digest†. It is evident that ANS encompass afferent pathways that includes information from the viscera and brain and hence maintains the homeostasis. It has both sensory and motor neurons to carry the information to and from the brain and spinal cord. An action potential along the axon is dependent on influx of sodium ions and efflux of potassium ions. The phases of action potential are: rising phase- In the resting state the inside of the neuronal cell is polarized (-70mv) as compared to its outside charge. Therefore, it is polarized. Excitatory neurotransmitters like aspartate and glutamate released from their pre-synaptic neurons attach to post-synaptic dendrites, sodium channels open up leading to influx of positively charged sodium ion gradually more and more sodium ion channel open up resulting in positive charge inside the cell (+40mv inside cell) and the cell is said to be depolarized. Falling phase- sodium ion channels are closed and potassium ion channels open up as a result potassium being an intracellular ion moves out through these channels and by this process there is a net loss of positive charge as potassium is positively charged ion. Myelinated axons prevent the back diffusion of ions to outer space and ensure a fast and rapid conduction of action potentials. Myelinated neurons contains nodes of Ranvier, through this action potential jumps, this is called salutatory conduction. The

E-retailing and logistics Essay Example | Topics and Well Written Essays - 1000 words

E-retailing and logistics - Essay Example One has to invest in the progress of a first class virtual catalogue in order to really be successful in e-commerce. Like a mail catalogue, a virtual catalogue presents pictures as well as information regarding the products, as well as offers a way for clients to place orders. Although in place of posting the catalogue to the client, the client moves towards the catalogue by visiting the businesss website. Virtual catalogues have a number of diverse benefits as compared to customary mailed ones. The nature of a website makes it convenient and easy to demonstrate the product in a range of choices and to take account of added product information that there might not be space for in a mail catalogue. In addition, contrasting a mail catalogue, virtual catalogues can be simply transformed to include or eliminate products and to renew product accessibility information (Jelassi & Enders, p. 19, 2008). Business’s website as well as virtual catalogue will just be as successful as the number of traffic or prospective clientele that pay visits to the website. One has to look at the opportunity of publicity on search engines such as Google and Yahoo in order to raise traffic. For the most part, search engines sell space for advertisements that will come into sight next to or around the listing of websites that appear when an internet user types in a word or phrase to search for. During the accurate situations, these advertisements can be a best method to direct individuals who possibly may have a curiosity in the product displayed on the company’s website (Chen, p. 97, 2004). A further method to raise traffic is to publish links to business’s website on other high traffic websites. For either a payment or a mutual linking contract, other companies may be ready to incorporate an advertisement for one’s business on their website. Despite the fact that it is very doubtful that one will influence the competition to chip in in this sort of deal, it is very possible to

American Government assignment one Essay Example | Topics and Well Written Essays - 1000 words

American Government assignment one - Essay Example In fact that was the very thing against which the Colonials had rebelled. This distrust in government engendered one which was inherently weak. The problem with the Articles of Confederation was that they sought to create a nation while still trying to allow the several states to keep powers typically only reserved for actual nation-states like taxation powers, war declaration powers, and the right to issue currency. Most of all, the Confederation had no executive branch and thus no recognizable head of state. The Constitution gave the new national government the power to issue currency and thus provided financial stability to the country (Henretta 2000, 222). It also established a clear executive and leader of the country in the person of the Presidency. The First President, George Washington, provided a unity which was conspicuously missing under the Articles (Maddox 2003, 78-79). James Madison said that the Constitution was necessary to establish â€Å"a strong government to cond uct foreign affairs and insisted that central authority would not foster domestic tyranny.† The Constitution gave the â€Å"central government broad powers over taxation, military defense, and external commerce as well as the authority to make all laws†¦to implement those provisions† (Henretta 2000, 226). The Constitution ended the chaos of the Confederation and gave birth to the America we know today. Article 1.) David Jackson’s article in The Oval â€Å"House rebukes Obama over Libya† (Jackson 2011) very much encapsulates some of the broad changes which have beset America’s system of Federalism over the course of the last half century. The rise of the unitary executive in no way accords with the thoughts of the founders who very much sought to limit the executive branch through a unique system of checks and balances. The U.S. House of Representatives recently ‘rebuked’ Obama for his continued prosecution of the military action in Libya. The US and its allies are seeking to bolster and support a rebellion led by anti-Qaddafi forces and to protect civilian targets which have borne the brunt of attacks by government forces. A coalition of fiscally conservative Republicans and rebellious Democrats managed to pass a resolution in the House against the Obama Administration’s bombing campaign. The meaningfulness of the resolution is nonetheless very much in doubt. Just after passing it, the House refused to cut funding for the operation in North Africa. It seems that the House resolution then was nothing more than a feel-good measure; things on the ground remain unchanged. The dispute concerns the 1973 War Powers Resolution which requires the President to seek Congressional approval of all military actions beyond 60 days. The Libya action has lasted well beyond 60 days but President Obama has still refused to obtain approval, claiming the War Powers Resolution does not apply because it is a NATO effort. At the root of the question is the explicit power held by the Congress to control spending and declare war. Jackson quotes Florida Representative Tom Rooney who said, â€Å"Only Congress has the power to declare war and the power of the purse, and my bill exercises both of these powers by blocking funds for the war in Libya unless the President receives

The Welcome Table Essay Example for Free

The Welcome Table Essay We as humans have learned to be considerate of people and their differences, we have also encouraged the development of all human beings. But many years ago people were not considerate of people of other ethnicities. The possibilities for everyone have become more equal during modern times. I have been intrigued by the racial and ethical dilemmas that most of our ancestors had to endure. The short story that I have chosen to discuss is â€Å"The Welcome Table† By Alice Walker. The human race has come so far since we have had such severe racial discrimination, although it has not disappeared completely. The Welcome Table, along with many other new age stories really have shown the importance of acceptance of many ethnicities. Point of View The theme of a story is a representation of the idea behind the story. (Clugston 2010). â€Å"The Welcome Table† written by Alice Walker, is about an old African American woman who attends a white community church. This story is told in omniscient third person point of view. Third person point of view occurs when the speaker is not the participant in the story. (Clugston 2010). On her way to church, she received looks of horrible disgust. People felt sorry for her, and they feared her. She walked into the church, and she was immediately the center of attention by the congregation. It was made clear to this elderly lady that she was not welcome to worship with this church. She wanted to be in the house of God, she also needed her time with a higher power, and those rights were stripped from her for being from an African American background. She left without a fight; God immediately approached the old lady as she left this church and they walked off together. Walker shows us how important skin color was to people back in this time in history. Not only were they segregated, it was not considered wrong to decline services to those of a different ethnic background. Walker uses a third person point of view in telling the story. She switches points of view throughout the story and really emphasizing the theme of the story. As she walks into to the church Walker is speaking from the congregations point of view, then to the ushers, then to the white congregation. Character She was angular and lean and the color of poor gray. Walker 2003). She was dressed in her Sunday meeting clothes. She wore a long mildewed rusted black dress with missing buttons and a grease-stained scarf covering her pigtails. She has blue-brown eyes, is ashen in appearance and very wrinkled. She is sweating from her walk and is shivering from the cold. She enters the white church and sits, singing in her head. She is physically thrown out of the church. She sees Jesus walking down the highway and is giddy with joy. Jesus tells her to follow him and she does, walking alongside him. He looks just like she thought he would, and he listens to her sing and talk to him. He was wearing immaculate white, long dress trimmed in gold around the neck and hem, and a red, a bright red cape. (Walker 2003) Over his left arm he carried a brilliant blue blanket. He is wearing sandals and a beard and long hair parted on the side. (Walker 2003). She feels great beside him and can walk as long as he wants. She tells him about her hardship works for whites and the injustices that have taken place . She feels his kindness and instantly feels better. The old elderly woman saw Jesus wave to her. He told her to follow him. She broke her silence to tell Jesus how glad she was that he had come, how she had often looked at his picture. They continue to walk together. The ground began to look like clouds. They continued to walk looking straight ahead, she had a smile on her face. Conclusion The Welcome Table is told in omniscient third person and shifts the point of view from which the story is told. The beginning of the story is told from the point of view of the white congregation. They view the elderly black woman as being beneath them. She receives evil stares as she enters the church to seek Jesus. She feels her time on earth is coming to an end. She is treated badly because of her ethnic background. The usher then asks the elderly woman to leave the church. The women in church feel threatened by the aging woman because of the color of her skin view switches to the usher who tells the elderly African American woman to leave. The men in the church carry the elderly woman out of the church. The woman then sees Jesus walking down the highway. She walks along with him and she is never seen again.

Malaysian Government Expenditure’s Trends

Malaysian Government Expenditure’s Trends CHAPTER 1: INTRODUCTION Background of study Malaysia is a small and open economy which has middle income country. Malaysia is a country on the move. Today, Malaysia becomes an export-driven economy which accelerates one’s by high technology, knowledge-based and capital-intensive industries. Malaysia’s economy achieves successes in economic development because of economy transformation in an effective public policy. The role of policy not only can increase the economic growth but also can achieve the goal in the different development stages (Nabulsi, 2001). Thus, the government plays an important role in economic development. Economic growth is defined as an increase in a  countrysproductive capacity, as measured by comparing  gross national product (GNP)  in a year with the GNP in the previous year. An Increase in the  capital stock,advances  in  technology, and  improvement  in the  quality  and level of literacy are considered to be the  principal  causes  of economic growth. In recent years, the idea of  sustainable development  has brought in additional  factors  such as  environmentally sound  processes  that must be taken into  account  in growing an  economy. From these definition it shows that economic growth is primarily a quantitative measure based on the rate of change of GDP while economic development is a combination of quantitative and qualitative measures. The question of the relationship between the government expenditure and economic growth has been created a lot of interest and attention among the economist and policy makers. By understanding the relationship within it, may help in building a more goal orientated policy. Therefore, studies on this topic has been made and argued since decades ago. Furthermore, it has also stimulated controversy in macroeconomics studies. This interest has led to empirical studies to address several economic doubts, which related to the government expenditure and the economic growth of the country. Gwartney, Holcombe and Lawson (1998) noticed when the country has moved towards the economic freedom and open market, that government expenditure will increased accordingly. A lot of empirical studies were carried out to examine the effect of economic growth on government expenditure. However the results of each country lead to different conclusion; where some countries show positive relationship and some countries not. Samudram, Nair and Vaithilingam (2009) state a similar finding based on several studies regarding the relationship of government expenditure and economic growth and the results are inconclusive. Landau (1983) studies noticed that the effect of government expenditure on economic growth in 96 countries and finds a negative relationship between government spending and economic growth. Meanwhile, Sinha (1998) found positive relationship between economic growth and government expenditure in Malaysia for the period of 1950-1992. There are two schools of thought called Wagner’s law, named after the nineteenth century German Professor Adolf Wagner, and the other one the Keynesian views which were suggested by the 20th century British economist John Maynard Keynes. There are also separated though like big and small government. According to Sinha (1998), Wagner’s law is the first thought that illustrated out the possible relationship between economic growth and the growth of government activity. Sinha (1998) reported that â€Å"Adolf Wagner was probably the first scholar to recognize a positive correlation between economic growth and the growth of government activity†. In addition, Henrekson (1993) pointed out from Wagner’s law three main reasons for the increase in the government’s role. In a simple way, Wagner’s law is interpreted as to say that government expenditure is a consequence of a growing economy. First, Industrialization and modernization would lead to a subs titution of public for private activities and result in increasing government expenditures on law and order as well as on contractual enforcement. Secondly, an increase in real income would lead to an expansion of the income elastic â€Å"cultural and welfare† expenditures. Wagner cited two areas which are education and culture in which the government could be a better provider than the private sector. Thirdly, natural monopolies such as railroads had to be taken over by the government because the running cost of such kind of activities are too expensive and the private sector would be unable to obtain such huge investment to finance the development of these activities. FIGURE 1.1.1: THE WANGER’S LAW Wagner’s Law Source: Drawn by author On the other hand, the other economic interpretation for government expenditure and growth is explained by the Keynesian view. The positive contribution in government expenditure economic growth will be based on the multiplier effects stated in the Keynesian model. Keynesian formula consists of the following composition: Y = C + I + G +Xn †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (1) where, Y = the aggregate output (GDP) C = the consumption I = the investment G = the government expenditure Xn = the net exports (exports-imports) FIGURE 1.1.2: THE KEYNESIAN VIEWS Wagner’s Law Source: Drawn by author As we have mentioned earlier, this topic has created enormous attention among researchers with many extensive empirical works that have been carried out to test these theories but unfortunately the outcome of these studies has been of a mixed conclusion. The causation of economic growth and government expenditure can be unidirectional, bidirectional or no causality. Unidirectional causality can be running from government expenditure to economic growth and vice versa. This paper is adapting the Keynesian view to examine the relationship between government expenditure and economic growth. Several studies on causality have been carried out with several conclusions. Sinha (1998) using augmented Granger causality test finds no evidence of causality between GDP and government expenditure in Malaysia for the time period 1950-1992. Again later, Dogan and Tang (2006) find no empirical evidence to support either of the two theories for Malaysia when using data from 1960 to 2002. While Tang (2001) finds a short-run causality that runs from national income to government expenditure using data from 1960-1998. In all the studies that have been carried out so far, the outcomes are still open for debate. Therefore, the purpose of this paper is to examine the relationship between government expenditure, particularly in economic development expenditure and general development expenditure. This study will cover the government expenditure from year 1981-2013, limitation in obtaining the earlier data has also became one of the reason that the study starting from 1981 and the year 2013, which is the latest data that can be obtain, in order to find as exact as we could. The source of data is from the website Asian Development Bank: Key Indicators for Asia and the Pacific. 1.2 Problem Statement Statistics from Economic Planning Unit of Malaysia and International Financial Statistics of International Monetary Fund shows that the Malaysian government expenditure’s trend and real GDP per capita’s trend shows almost a consistent increase throughout the period of 1981 until 2013. At the same time its real GDP per capita also shows the same trend. Figure 1.2: The trend of the total government expenditure and real GDP per capita in year 1981-2013 Source: Economic Planning Unit of Malaysia Starting with the New Economic Policy (NEP) in the 1970’s with its objective to restore the ethnic balance of the Bumiputera population through investment in human capital, the Malaysian government was directly and heavily involved in economic activity. This involvement or the so called government intervention in the economy has led the Malaysian federal government expenditure to increase steadily. According to Economic Planning Unit (EPU) Malaysia, the report in year 2003 shows that the percentage of total expenditure relative to GDP in 1970 to 1980 has increased about 25% to 33%. Meanwhile, in year 1981, statistics from EPU also show that the total Malaysian centre government expenditure has jumped about 41% from previous year total expenditure while the development expenditure growth percentage of that year compared to the previous year hiked about 52%. EPU Malaysia report that, by looking into the ratio of development expenditure on total expenditure, it is about 1:3 in 1980. While in the next year, the ratio has increase and achieved a new height at 1:2. In 1982, the total government expenditure showed about the same pattern as in year 1981. However the scenario changed in 1983.In year 1983 the Malaysian government focused its privatization policy as one of the national policies. This policy has brought more capitalization to the nation, shifted the government led growth to private sector led growth. This policy represents a new approach in policy development and at the same time complements other policies introduced by the government. This policy was developed to focus on enhancing the role of the private sector in economic development. Facilitate the development of county’s economy and reducing financial and administrative burden of the government is also the purpose of this approach. Furthermore it attempts to reduce gov ernment intervention in the economy, lowering the level and scope of public spending and allowing market forces to determine economic activity in line with the National Development Policy. During the implementation of this policy, the private sector was regarded as the engine of growth. As a result of this policy, the Malaysian government has successfully reduced its expenditure particularly in the development sector. In 1987, the percentage of development expenditure of total expenditure was marked lowest at about 20%. In general, it is believed that the Malaysian economic policies have had a big influence on the trend of the government expenditures for economic growth. However, this policy leads the policy makers to become divided as whether the expansion of government promotes or impedes economic growth. As mentioned in the earlier section, there were several studies on the direction of causality between government expenditure and economic growth in Malaysia and the results are mixed. Some concludes that it has no relationship between the government expenditure and economic growth, while some argued there was some positive and significant relationship lies within. However, we presume that the outcome of the same study will possibly lead to either one of the existing results. Furthermore the causality test was unable to identify the degree of change or effect from one variable to another; for this reason this study has no interest in testing for causality. On the other hand, as highlighted in an earlier section regarding the two sides of arguments which are the proponents of big and small governments, at this point, the attention is given to identify the right side of these two arguments. In addition we would also like to identify the degree of association between the government expenditure particularly by its sectors and economic growth. To our knowledge, no such study exists for Malaysia so far. Thus this study attempts to investigate the association between government expenditure in education and healthcare and economic growth in Malaysia from 1981 to 2013. Research Objectives The aims of this study is to evaluate empirically the association between the general government expenditure and economic growth. Specifically, the objectives of this study are: 1.3.1 General Obejctive To identify the association between government development expenditures and economic growth, and its significance by the services and sector. 1.3.2 Specific Objective To determine the relationship between the education and economic growth of Malaysia. To determine the relationship between the defence and security expenditure and economic growth of Malaysia. To determine the relationship between the general public services expenditure and economic growth of Malaysia. To determine the relationship between the transportations and communications expenditure and economic growth of Malaysia. To determine the relationship between the healthcare expenditure and economic growth of Malaysia. Research Question To meet the above objectives, several research questions have been developed to meet the objectives. Answering the below research questions will fulfil the objectives of this study. The research questions are as follows: What is the relationship between education expenditure and economic growth of Malaysia? What is the relationship between the defence and security expenditure and economic growth of Malaysia? What is the relationship between the general public services expenditure and economic growth of Malaysia? What is the relationship between transportations and communications expenditure and economic growth of Malaysia? What is the relationship between healthcare expenditure and economic growth of Malaysia? 1.5 General Hypothesis The hypothesis is to determine the relationship between the government expenditure and economic growth in Malaysia. EDUCATION H0: There is a relationship between the education expenditure and economic growth of Malaysia. H1: There is no relationship between the education expenditure and economic growth of Malaysia. DEFENCE AND SECURITY H0: There is a relationship between the defence and security expenditure and economic growth of Malaysia. H1: There is no relationship between the defence and security expenditure and economic growth of Malaysia. GENERAL PUBLIC SERVICES H0: There is a relationship between the general public services expenditure and economic growth of Malaysia. H1: There is no relationship between the general public services expenditure and economic growth of Malaysia. TRANSPORTATIONS AND COMMUNICATIONS H0: There is a relationship between the transportations and communications expenditure and economic growth of Malaysia. H1: There is no relationship between the transportations and communications expenditure and economic growth of Malaysia. HEALTHCARE H0: There is a relationship between the healthcare expenditure and economic growth of Malaysia. H1: There is no relationship between the healthcare expenditure and economic growth of Malaysia. In order to proceed with the interpretation of regression analysis, a significance level should be first considered. The significance level can be set at three different levels which are 1%, 5% and 10%. At each significant level, if the p-value of variables indicates that p-value 1.6 Significant of Study Malaysia is a developing country that has excelled in economic performance during 1980s. However more and more factors are affecting the economic health of Malaysia and the economic performance has slowed down over the years. One of the argument found is on the misspending of the government budget. Government expenditure might have failed to address the real factor that may drive the economic growth; therefore this paper may be helpful in the sense of recognizing the real expenditure that may trigger economic growth. This does help in helping government to spend the right money at the right place. Identifying the relationship within economic growth and government expenditure will also give some reference to the policy makers in shaping the country’s future without unnecessary waste of resources. It may also help policy makers to examine the current policy, weighting its strength of influence towards the results they may want to achieve. Furthermore, this paper has also study the government expenditure by separating it into perfect bite-sized, easy to understand and digest. The paper has breakdown the economic expenditure to very small and specific components, and this will help in quantifying the right amount of expenditure in every aspect. This makes the economic analysis become much more an easier and easier to forecast the economic growth by accessing the current expenditure that have invested in. 1.7 Outline of the Study The following chapters in this study will explain the research process in better details. The structure of this study starts with chapter one focusing on the introduction and research proposal. Chapter two is about the literature review, this chapter will discuss on the relevant research that have been carried out by others researchers. This chapter will also discuss and explain in depth about the literatures relevant to the area of economic growth. Chapter three focuses on model and methodology. This chapter will discuss the method that will be used in this research. It included the research design, research method, data analysis and others. Chapter four conducts the empirical tests of a time series regression analysis from year 1981 to 2013 and describes the outcome of the regression analysis. The results of the research will then be analyzed to answer the relevant research question. Chapter five focuses on a discussion of the empirical results and discuss conclusions and recommendations based on the study. This part will provide a summary of the findings, a discussion of the implications of the study and recommendation 1.8 Conclusion In a nutshell, this paper study on the significance of the relationship between government expenditure and economic growth, it is based on secondary data as the paper is accessing the past record of the economic performance to draw a conclusion. The paper will help in certain aspect, especially as a reference in helping policy makers to make a better policy, drive Malaysia towards a more competitive environment.

Forgotten People of the Blue Highways Essay -- Blue Highways

Forgotten People of the Blue Highways Journeying along the back roads of the blue highways of the road maps, William Least Heat Moon discovers the forgotten people of America in Blue Highways. In the beginning, his trip seems to be motivated by anger and disillusion. But when readers look deeper into the story, they see that Least Heat Moon focuses the attention on how to "climb out of a world which he realized was impersonal and materialistic" (Lyons 63). By avoiding the large cities, he focuses his attention on the forgotten civilizations. His ability to convey feelings with his storytelling doesn't commercialize the people or the stories. According to one critic, "Least Heat Moon has the judgment to step aside and let them tell their own often remarkable stories in their own words" (Perrin, 858). By mapping out his route, Least Heat Moon goes full circle from his hometown of Columbia Missouri to Othello, New Jersey, and back. Feeling as if his life is going nowhere, Least Heat Moon starts his journ ey in the middle of America. Throughout the novel, t...

outbreak :: essays research papers

Filoviruses Viruses are microscopic intracellular parasites that can only reproduce within a host cell. Viruses lack the enzymes for the process of metabolism and contain no ribosomes or other parts to make their own proteins. The types of cells a virus can infect are limited to its host range. Filoviruses (Figure 1) belong to a virus family called Filoviridae and can cause severe hemorrhagic fever in humans and nonhuman primates. Filovirus virons appear in several shapes; these shapes are known as pleomorphism. They may either appear as long, often branched filaments, shorter filaments, or in a circle formation. The filaments can measure up to 14,000 nanometers in length, and have some have a diameter of up to 80 nanometers. Each is coated in a lipid membrane and contains a molecule of negative-sense RNA. Replication of filoviruses occurs through the production of buds on the surface of the host cell (See Figure 1). The two types of filoviruses that have been identified are the Marburg virus and Ebola virus. There are four different subtypes of the Ebola virus: Ivory Coast, Sudan, Zaire, and Reston. Ebola-Reston does not cause any severe disease conditions in humans it can however, be fatal within monkeys. Marburg The Marburg disease (Figure 2) was first seen in the August, 1967 in Marburg, Germany. Three workers that were employed by Behringwerke AG, a vaccine-producing branch from pharmaceutical company, Hoechst AG were suffering from muscle aches and mild fevers. The conditions the workers had were similar to characteristic of the flu, but it was strange to have the flu in the summer. They were then hospitalized. The following day they became nauseated. Their spleens became enlarged and their eyes became bloodshot. The demeanors grew morose but aggressive. In addition, the nurse and doctor who were taking care of the three patients became ill. By September 23, the number of patients suffering from this Marburg grew to 23. Two other outbreaks were occurring in Frankfurt and Yugoslavia. The people sick were also employees of pharmaceutical research or were in the field of patient care. Many people feared that this deadly virus was airborne. A great deal of mystery surrounded the illness since no one was aware of how it was transmitted, what an effective treatment might be, or how many more people could potentially get sick. Each patient exhibited the same symptoms and went through the same process before dying.

vince carter :: essays research papers

I read How Vince Carter Conquered the NBA Drive, by Chris Young. I learned a lot of things about the NBA problems and the way the players really think not just how they show them in T.V. One of the things I learned about Vince Carter was that he had a lot of problems with his first manager. An example is when Richard Peddy his first manager got put in prison for stealing money from An NFL player. Vince Carter changed his manager and sued his old manager. I also learned that the first year that Vince Carter played he was underestimated the manager though he would be like a helping hand for Tracy Mcgrady his cousin and Ex-player for the Raptors. I also didn’t know that Vince Carter quit the contract with his sponsor Puma because the shoes were hurting his toes. I also found out that Vince Carter the second choice For the Raptors the Raptors first choice was â€Å"Tractor† Taylor a big center something the Raptors needed really bad. Another thing I learned was that the Ra ptors had to pay 27 million to get into the NBA. The last thing I learned was that Vince Carter did not want to do the NBA Dunk contest he was convinced to do it by his friend Kevin Garnett. The purpose of the author for writing this book is to inform people about the live of Vince Carter and the live of an all-star who seems to be happy but really isn’t. This book shows that a lot of problems come with being an NBA player its not just get money but you have to be real wise. I know this because it say that Carter started playing basketball his senior year of high school before that he used to be a band geek. It also talks about how old NBA players got paid less than players now. Some the NBA players Don’t go play to a town because they are not good enough or they don’t pay more even though they are not as good as they think. Like one of the examples they said was Tractor Taylor he didn’t want to stay with the grizzlies because they didn’t pay him enough and now they pay him what he wants and his not delivering like he said. Another example is all the old players they mention that they are over rated.

Unit 3 Distinction 1 McDonalds

Unit 3 Distinction 1 In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product, testing and measurement of the product.The marketing concepts strengths are that it allows McDonalds to focus on specific four stages. McDonalds are able to justify the stages of its products and the business. It enables McDonalds to understand their product specifications, quality of the product, product volume, product appearance and the consistency of the product. The distribution concept enables McDonalds to distribute its products to different outlets within the world and this increased dem and of certain products. With the production/distribution McDonalds can satisfy customers needs regardless to their demographic segment.This shows that they have met their aims and objectives of and these aims and objectives could have further development in order to remain successful in the fast food industry market. In reality the production concept does not really have an impact on McDonalds business activities because they do not really concentrate as they think it is not necessarily to their sector. The reason that McDonalds does not really concentrate on the production concept because it saves them additional money for distribution which is more effective and has a positive impact on McDonalds business.Selling Concept: This is when a business persuades, informs and encourages customers to purchase their products through aggressive promotion. McDonalds uses the selling concept because customers know about their prices and products, that is because it suits every segment, the pr oducts are affordable. Also the promotion techniques McDonalds use are very effective and this increased demand of a product and a larger customer base, this is because McDonalds has always tries to keep customers interest on a high level. McDonalds use vouchers as part of their promotion, these vouchers are often given on busy days in town.These vouchers last for a long while and this increased the customer base because McDonalds base their selling campaign of its overall brand and lifestyle. McDonalds is already successful selling its products because they make people aware of the quality of their products. Also the menu counters are also part of their promotion and this helps customers to have a clear remembrance of McDonalds products because they are descriptive and eye catching. The menu counters helps to give a feel about the product before it is been purchased. This also makes McDonalds business look more distinctive as well.McDonalds segments its market by using policies of cheap prices and by the characteristics of its products. The selling concept plays an important role of McDonalds business because they use aggressive and rational promotion such as advertising to encourage and persuade consumers to purchase a product from McDonalds. The selling concept combines with the marketing mix and promotional mix because McDonalds adapt the products they offer, the price, the place, where it would sell best, and the type of promotion they would need to gain the specific target audience interest.The selling concept increases the brand awareness of McDonalds. With the selling concept it enables McDonalds to increase its customer base because they use different types of methods of promotion to reach its segment and customers have become more familiar with McDonalds brand. For example at the end of 2003 McDonalds launched a new menu called the Pound Saver menu; the menu represents great value and savings on selected items on the menu. The majority of items cost ? 0. 99.This menu was advertised frequently to refer to the price of the menu; this showed that McDonalds is for anyone regardless to their lifestyle. McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future.In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales. Product concept: This is when a bu siness products is part of their business brand image. The products shape the business and its unique selling point in the market.The product concept allows McDonalds products to be on limited edition to test customer satisfaction, so if customers are not satisfied with the new product McDonalds would simply get rid of the product and it will avoid them from making a loss as well. However the product concept is rarely used at McDonalds because they sell similar products like their competitors, however they always bring in new products to increase its customer base and being ahead of competition in the fast food industry market. For example last 4 years McDonalds launched the deli meal and it consist of 5 types of different burgers.The deli meal became a success to McDonalds business because a lot of customer were satisfied with the additional meal that has been added on to the menu. The deli meal increased the reputation of McDonalds brand because it made them look diverse; this sho ws that McDonalds is capable to differentiating its products from its competitors by introducing products that have a unique selling point in order to increase sales and customer base. Marketing concept: This is when a business gathers information from its customer, competitors, market environment and the economy.McDonalds benefit from the marketing concept because it moves the target audience to some type of action; this might be to purchase a product from McDonalds, visit McDonalds, or to increase purchases of the products. With the marketing concept it enables McDonalds to distribute its products to the right segment of people. It helps McDonalds to understand its products and innovative of distribution channels. With the marketing concept McDonalds is able to achieve its aims and objectives which consist of meeting needs of their target group, being efficient when it comes to competition and to make a profit.The marketing concept allows McDonalds to widen their marketing strateg ies in order to remain successful in the market. The marketing concept helps McDonalds to understand rising living standards, changes in law with packaging, new food production technique and changes in patterns eating out. The marketing concept justifies whether the number of target customers is growing or shrinking and whether their buying habits will change in the future. The market concept helps McDonalds to make effective decisions about its business by providing information that can inform one decision making process.The weaknesses of the product concept are that it does not justify consumer needs. It can’t look onto the future of McDonalds products. McDonalds does not really concentrate on the production concept because they are concentrating on other concepts such as the product and marketing concept which has a positive impact on the business and the brand itself. The production concept does not have an impact on McDonalds business. The product concept is about having a unique product which customers will get satisfaction out of eating.However McDonalds competitors offer similar products to attract the same segment of people and this does not make them look very distinctive. If McDonalds don’t promote enough to their target audience especially when they have launched new products, customers would not know anything about the product and this would decrease McDonalds sales as well. The marketing concept is an expensive tool because McDonalds have to employ specialist marketers if they want their marketing research to be effective and reliable. However McDonalds can still afford the costs of the whole marketing concept because they have the money.It can be time consuming as well because some information such as past data could be outdated and some past data are not very reliable or useful for McDonalds. Recommendations Production Concept: In my opinion the production concept is vital to McDonalds business because they would still need to mak e sure that they have the same ingredients to make the products. The most important of all is that the products will still have to look identical and taste the same before the products get distributed to other outlets of McDonalds.This is because if the products of McDonalds have different ingredients and different taste McDonalds would not look distinctive in customers eyes because customers would be complaining about the lack of quality of their products. This could also have a negative impact on the brand image as well. Selling Concept: In my point of view McDonalds should continue to use the selling concept as part of their marketing strategy because it has made McDonalds successful and well established, people know about McDonalds and it is spreading across the globe.The selling concept has increased the product positioning of McDonalds and it also developed customers trust and loyalty of McDonalds brand image. It has increased the market share for McDonalds as well. It also de fined the success or failure of new launched products. Product Concept: McDonalds could introduce multi cultural meals to suit ethnic minorities due to different cultures and tastes. This would make McDonalds brand image more diverse and unique in the market. This will also have a positive impact on McDonalds future profits.Introducing multi cultural meals into McDonalds is a big advantage for them because they will be able to meet every ethnic requirements, this will also increase the number of ethnic people visiting McDonalds. McDonalds could start launching a special family feast which is at aimed at families for example a meal for ? 10 which is enough for a family of four. McDonalds would benefit from this additional meal for a family of four because there will be attracting big families, this would be another target group and this will have a positive impact on future profits.McDonalds could also Marketing Concept: McDonalds marketing concept is already effective and well estab lished because they are still meeting the customers needs and also they always aim to develop their marketing strategies in order to remain successful throughout the years. Marketing Principles strengths and weaknesses Understanding consumer needs: Understanding consumer needs is vital to a business because if a business fails to meet customer demands they will see a decrease in their customer base, and customers will be likely to switch to competitors.It is important for a business to keep up to date with customer demands in order to satisfy them so that customers will keep coming back. Without meeting consumer needs a business would not be able to operate. The marketing principles strengths are that it enables McDonalds to concentrate on its customer needs and they can refer back to the marketing mix in order to meet the needs of its customers. It is an easy process for McDonalds to follow in order to meet its aims and objectives. McDonalds are able to identify specific targets th at may require more attention.It enables McDonalds to know its customers for example the customers of McDonalds are the end users. McDonalds are able to meet customer needs and this has a distinct competitive advantage for McDonalds because people still go in there, it is affordable and it suits every segment taste regardless to their preference, McDonalds is for everyone. The marketing principles makes McDonalds understand the business itself because they know what they are selling; they know the purpose of their business. With the marketing principles McDonalds are able to praise their strengths and weaknesses to its customers.McDonalds know their competitive edge in the fast food market which allows them to plan ahead and creating new strategies in order to be ahead of their competitors. McDonalds has already established customer loyalty and this made them very unique in the fast food industry which has lead to a healthy profit throughout the years. McDonalds always manages to id entify the needs of its customers and they always aim to meet the demands of customers and this creates a good relationship with customers.Keeping ahead of competition: Keeping ahead of competition is important in a business environment because competitors will increase their strategies in order to be ahead of competitors. For example Nandos may start delivering products to their customers if their order is over ? 10, this will differentiate them from its competitors and this will the customer base of Nandos. McDonalds keep ahead of competition by having a happy meal with healthier options; the happy meal includes a toy that attracts little children.The happy meal differentiates McDonalds from its competitors and this made them increase its customer base and the effective promotion they used by using Disney movies to distribute the products to little children. McDonalds keep ahead in competition by launching new products into the market so customers don’t get bored of their p roducts, if McDonalds did not invest in new products they would see a decrease in customer base this is because customers would be switching to their competitors and McDonalds would get left behind.McDonalds keep ahead in competition by promoting new products with different methods of promotion such as TV, magazines, newspapers and even on the internet (hotmail). McDonalds also promote long term vouchers to its customers which last about at end of the year; this differentiates McDonalds from its competitors because they are the only fast food business who promotes long term vouchers. These long term vouchers are given in busy places to attract more customers. McDonalds keep ahead of competition by using cheap policies of pricing to suit the segment they have targeted.It is effective because McDonalds is able to explore its opportunities in the market. For example if McDonalds is experiencing good growth in the market they would have the ability to develop its breakfast menu to attra ct potential customers who are likely to visit McDonalds before work. This will increase the customer base of McDonalds and customers are not likely to switch to competitors. Keeping ahead in competition enables McDonalds to update its brand by making their outlets look more modern and welcoming.Keeping ahead in competition helps McDonalds to target new markets which may have a positive impact on future profits. McDonalds can also expand their offers in order to attract more customers and this again increases customer base because customers are not likely to switch to competitors. McDonalds can look into the future because McDonalds always plan for growth and to remain successful in the market and they could invest in new technology, following consumer trends in order to satisfy them.Communicating effectively with customers: Communicating effectively with consumers relates to promotion which relates to other elements of the marketing mix. Without promotion a business would not be ab le to sell its products to its customers because there would be no place or price of promotion. Customers would not know anything about the business. Promotion influences customers to visit and purchase products from the business. The product has to be advertised to show its quality, features, packaging and brand name of the business.The price of the product needs to be advertised in order to attract the customers. The place of where the product is being sold needs to be advertised because it shows how distinctive and the business brand looks. Communicating effectively with customers increases demand of a product and this leads to increase in sales. This makes it hard for competitors such as KFC and Burger King to compete with McDonalds and this is why McDonalds is successful because they are always thinking ahead.McDonalds communicate effectively with its customers through promotion and their promotion is very effective because it creates awareness of McDonalds products. McDonalds have already built a reputation under the brand name and it is growing more respectable across the globe. For example with the McDonalds Yorkie McFlurry advert, McDonalds worked with Cadbury and Nestle and they are both leaders in the market. This shows that McDonalds its brand of the confectionary to influence the concept for its McFlurrys. Communicating with customers effectively makes McDonalds business and products look more distinctive.McDonalds are able to compare strategies that may have worked in the past to increase customers attention and getting their marketing more noticed. It strengthens McDonalds competitive position and the brand image itself because they can grow and expand. The marketing principles weaknesses are that McDonalds does not make good use of technology as they may feel like it is not necessarily to their business, however technology can also increase future profits because technology is used very often today by business and this makes them more successfu l and competitive in the market.The marketing principles can be expensive as well and time consuming however McDonalds has the money to have these principles adapted to their business. Recommendations Understanding consumer needs: As population trends are changing all the time McDonalds could segment customer’s life cycle, so that they will be up to date with customer demands and meeting the requirements of what the market wants. This would allow McDonalds to spend less money overall because if they know a certain product is not going to sell in the future, they would simply get rid of it.McDonalds would be able to have effective marketing campaigns. Keeping ahead in competition: McDonalds could introduce digital media kiosks for burning CDs, downloading mobile phone ring tones and printing photos for the young people segment. I believe McDonalds would benefit from this digital media kiosk as they will be attracting more younger people. This will differentiate McDonalds from its competitors and differentiation avoids customers from going to their competitors and this would also have a positive impact on future profits.Communicating effectively with consumers: McDonalds could start newsletters via email for consumers who wish to sign up for it. The newsletter will give consumers information about new upcoming products that McDonalds will offer. Consumers who sign up for this newsletter would receive discounts for the new upcoming products. This will have a positive impact on McDonalds brand image because it gives McDonalds a higher chance of increase in sales and it will improve the customer retention of McDonalds. The information in the newsletters will help customers to understand McDonalds business more.The newsletter could be another way of advertising and promoting new upcoming products and developments of current products. This will also get the message across of McDonalds. The newsletters will show the qualities and the value of McDonalds. It woul d also increase the brand loyalty of McDonalds because they will be known as a trusted brand. Newsletters are a low cost of promoting products; this will allow McDonalds to save additional money as well. That additional money could be used to develop its promotion techniques and this would also increase the communication between McDonalds and its customers.McDonalds could set up pages on social networking sites for customers to join. McDonalds could add polls, discussions, and reviews about products they offer. The more McDonalds communicate with customers the more customers will feel attached to their products. Utilising new technology: McDonalds could start utilising new technology more by allowing customers to order online products; this would create an additional customer base for McDonalds and being ahead of their competitors such as Burger King, KFC and Subway.McDonalds could have deals with mobile phone networks because mobile phone networks can receive customers location by using the SAT Navigation. McDonalds could use this method to promote its new offers they offer. I believe this method would be effective because they would see an increase in their customer base and also they would be ahead of their competitors. Although the deal would cost McDonalds a lot of money but they can afford this additional method that may have a positive impact on the business. McDonalds would be likely to see a large increase of sales.

Reflective Journal Essay

The fighting spirit. What a catchy name for a title of an article that touched my heart deeply and had stirred emotions of mine. I have known this humble gentleman since the day I stepped my foot on Universiti Teknologi Mara (UiTM), Shah Alam. We were introduced to this awe-inspiring person named Prof Datuk Seri Dr Sahol Hamid Abu Bakar during our orientation week. I have grown my fondness towards this man on the exact moment he started to give speech upon hundreds of fresh newbies in our great hall, Dewan Seri Budiman. But I never thought in my slightest mind on how his previous life story would give me this impact. One would never know, behind those smiles he put on his face, there were hardships, long ago before he made it to be a successful, acknowledged person now. I can finally understand what life is. God put us in a difficult situation just to make us stronger and to teach us how to cope with troubles when there are obstacles come between in the middle of journey. I really look up on Datuk Sahol Hamid as he was very determined to achieve his dream. How he keeps the humbleness in his daily routines although he is now an engineer in profession, really made me realize that I have to keep in my mind, I should never forget where I came from if one day, God’s willing; I managed to grab my dream in the future. Just like Datok Sahol himself, he always reminds the UiTMs’ students to never forget our duty to Allah S.W.T in spite of the busy and hectic schedule of a student. Above all, I must thank my parents for bringing me up to who I am today. For being patient with my attitudes all these while as I consider myself was not very matured during those days. After all, God’s plan is like a movie, all the good and bad things are arranged together for the good ending.