Self-esteem and Respect Essay Example for Free

Self-esteem and venerate EssayRespect permeates every aspect of you life. As Joe Clark say in this quote, watch arrives charge of everything in a individuals life. The dictionary definition of admiration is a feeling of deep admiration for someone or something, kindle by their abilities, qualities, or achievements. beingness honorific may come natural to most people, but for otherwises its a difficult task. Having respect can be taught from a young age. Being respectful requires, having self-importance respect, earreach to others, and earning and giving respect to other people. Self respect is having appropriate sense of ones own dignity and integrity.If a person does not respect themselves then they probably will never respect other people. If a person notices that another person does not take care of themselves by proper hygiene, letting people run over them, or having low self esteem, then people will mostly in all likelihood not respect that person. If a person practices good psychological health, physical health, and recreational health, then they respect themselves and are a good example of self respect. On the other hand if a person never exercises, smokes, drinks all the time, and hangs out with criminals, then they do not take hold self respect.People who have self respect will care enough about their bodies, and will not put themselves in those type of situations. Self respect is a distinction that everyone should develop at some point because it will determine how the rest of your life will turn out, and is required for having a happy and satisfying life. place 2 Respect is listening to other people. When a person truly prise someone they will listen to their opinions and values, even if its something that does not interest you. When listening to someone you give them your undivided attention.When a person sits down and put away all of their distractions (cell phones, computers paperwork) away that shows that they care and resp ect that other person. When listening to other people, try to stay present with what the speaker is saying, and do not let your mind wonder. When the person that is speaking is finished speaking, pause before you reply. Pausing shows that the listener respects what the person just said, and is carefully thinking of a respectful way to reply. If people are great listeners, this opens up doors for a lot mutually respectful relationships.Respect is not a right. Its not just given to a person just because they want it. Respect is earned. Someone who wants to be respected should demand out actions suitable enough for people to take notice of and have positive worth to the world. Respect is earned by the way a person carries themselves and the way a person treats others. If a person does not respect a persons, feelings, values, and opinions, then other people will not respect their, feelings, values, and opinions. Respect is earned by a person, by making it crystal clear that that person s care about themselves.That as well as sets standards for how other people should treat that person. Respect is also earned by standing up for what you believe in, even if that person is the only one standing up for that belief. Living a life with respect may be hard to do, but once other people are respectful to a person it often becomes an instinct to give that respect right back. Respect permeates every aspect of a persons life. Respect is the foundation of every aspect in a persons life and it is important to possess this trait. Being a respectful person to others and yourself opens up many doors and relationships.

Transforming organization, transforming countries Essay Example for Free

Transforming institution, transforming countries EssayThe beauty of organizational transformation reflecting in the belonging countries is embedded in the leadership perspective to the emerging challenge at hand. This has to do with meeting the set-out destinations of the company. The goals are clear mapped out in the mission statement. The mission statement of an organization is a step in and step-out tones on how to carry out an unequivocal vision of such an industry.In a changing world of ours with constant discipline of information technology and communication at the twinkle of an eye, it is paramount to establish here that constant tilt is part and par sue and a unceasing process employed by the administration of the executive officers in charge. An organization necessitates a research section to constantly disc all over in due(p) time, evaluate the seemingly problem at hand and the problem prospect towards evolving a systematic approach to effectively combat the pr oblem with competitive solutions. The absence seizure of such section presents the system to premature failure, strangulation and sudden collapse amidst overwhelming competitive market layout.But why do people rule out this change?Firstly, of important is the leadership ability of the chief executive officer in charge of an organization to communicate in clear tone of the peremptory invite(s) for a proposed change. An important change is not usually a sudden one. Therefore the process of change towards productive results is in all, the concern of the entire goal driven employees. Employees are left in suspicion of pending job insecurity when sidelined from the activities resulting in the change. A sector of industries who fails to achieve its sole aim of origination within a stipulated time is a laboratory earmarked to experiment new method for possible productive running (the change).An employee in such stratum who perhaps, would realize better in newly evolving shape of the f uture of that sector or possibly in some other sector within the same organization go away do everything possible to resist a planned change with uncertainty of his/her fate afterward. Thirdly, for an employee whose employment in the organization is not grounded on merit, his spirit-willingness conformity to the pen words of vision and mission statement of the industries is slack.Nevertheless, meeting the time-limit for each goal and agenda of the organization per time become a big task. On perceiving a proposed change in view, such an employee become convicted by conscience and consider himself a target for elimination while the leadership sees the need for such change in another perspective. In the absence of other alternative, he will try to oppose such change by all means.To relief employees apprehension over intending changeEmployee anxiety towards change is an obstacle to the conquest of the plan for the evolving new industry. To work out a yielding change, dealing with t he anxiety of the employees should be part of the change process. Adequate information on why the change is necessary at such time relieves anxiety, some of such reasons could be proffering the way forward to perhaps, the gross net loss in companys quarterly report, significant reduction in shareholders earnings per share, the urgent need to meet government new policy (and stipulated deadline) with the industry still having a sharp edge among competitive industries, the change in the political landscape autochthonic to the company, the companys readiness to compete on global horizon, seasonal shifts in market forces of de domaind and supply, among others. In engineering the change, the visionary leadership need not fidget on the outcome of employees retrenchment if need be. Such job relief must be done in sagaciousness or/and the protection of such an individuals right.Towards A learning organizationPeter Senges (The Fifth Discipline, n.d) concisely defines learning organization t o be embodied activities in an organization that maintain a continuous habit of development per time. A dynamic organization needs to meet the innumerable challenges of thriving in a tasking world of new discoveries.Besides the employees experience as a product from adaptation to the required skills and the economy surroundings in the industry, it is instinctive for man to naturally challenge history, instructions, precepts and possibly look for an easy way to getting still the same result or a better one of abidance in a dynamical economic demand. As part of the learning process, an organization needs to constantly meet the expectation of each individual piece of a working squad. Incorporation of a learning organization scheme is necessary for an organization to evolve its own identity. Such will make it stands disregarding of employees inflow and outflow.Towards A successful teamIn the present century, ranking highest among necessities for a successful organization is a vibran t and cordial working team (American National Representative Survey, 2003). The term teamwork is a cross-breeding of productive efforts towards synergized results. Each member of a team is a living component of such system that produces the general goal. The evolution of a team is oriented in the required result. This informs the creation and kind of such team. In the turmoil of rapid generation of new customers demands, single method is insufficient to quench the hunger for urgency and accuracy. A team needs evolve to do the job (Jackson Ruderman, 1996).Types of team upThe categories of team instituted is based on three headings the working area, the task mission, and the time requirement, and leadership structure.Functional Team here, each integral member is from the same unitCross-functional Team Team members collaborate from various work units to evaluate and resolve common challenges.Mission TeamMission-accomplished Team The members here prefer and implement solution to developing issues.Developmental Team This team develops new systems and productsDuration TeamAd hoc The team is established for pending issues and stand dissolve thereafter the issues are resolved.Permanent Standing team is a permanent part of the work unit or the organization.Decision making of a chief executive amidst competing valuesTeams are meant to execute clearly mapped out tasks. The chief executive decides the pending task to be performed, assigns the type of team needed and provides the task in the organizational perspective in hurt of goal and objectives. The chief executive officer collates various conclusion resolved by the team and make ultimate decision. It is important that the decisions are first suggested to another round of objective deliberations, the subjective points are discarded for the objective ones. True test of objectivity is measured by the relative strength of a decision over a reasonable long duration after suggestion.How CEOs behavior is related to his tenure in officeCumulative success and failure of a CEO is a determinant to the length of his tenure duration. More importantly is his reaction to moment of failure. On the other hand, total shareholders returns over given period of years is tested for divergent CEOs. The CEO behavior to meeting the target of an organization is evident in the profit and consumer satisfaction yields. For different CEOs, their behaviors is am reflection of industries differences, companys oriented grooming before appointment or outside orientation in a similar discipline.ReferencesCarly Fiorina, Nipponese chamber of commerce and industry New York, New York, November 28, 2000 Transforming Companies, Transforming CountriesLeadership in Organizations by G. Yukl Chapters 10-13,The annual Booz Allen Hamilton study, Booz Allen Hamilton Inc, 2003. Web site- http//business2-cnet.com.com/CEOs-on-the-firing-line/2030-1069_3-1021971.htmlOPM, Workforce Performance Newsletter, April 1998Phil Garrahan and Paul Stewart The Nissan Enigma Chapter 4 published by Mansell in London 1992).

Historical Relationship Between Art and Music

Historical Relations pelvis Between Art and unisonReferring to key vitrines, identify and discuss the historical relationship mingled with imposture and popular unison, using key examples to support your argument.Some spate would think that fraud and popular music hand over no unite points of reference, and that for each one is a completely separate unit, with each subject trying to achieve several polar goals. However my intentions be to prove that this is not true. I think that they ingest affaireed many times in the past particularly during the creation of the Dada driveway in 1916.Hugo Ball composed sound poems and performed them at Cabaret Voltaire, a club he opened that consisted of an artists club, exhibition room, pub and theatre all rolled into one, it showed several styles of artistic performances. He believed new(prenominal)s like him were provoke not only in enjoying their in con placerence merely also giving proof of it. On July 23rd 1916 Hugo Ball rec ited his sound poem Karawane. It contained seventeen lines of text, which have no meaning barely was successful for the resonance of the tone and in the manner it was performed. The visual version is also congratulated for the several styles of font used to decrypt different emotions. For example, a sort of undulatory motion is produced by the alternative use of italics and roman type, while the left column produces a soothing effect. Cabaret Voltaire and render Hugo Ball were the main creators of the Dada movement in Zurich 1917. The Dada movement is believed to be the co-founder of contemporary art. Contemporary art as we k without delay it could not have come into existence without Dada. It was breaking down and merging the differences between the several art forms as a response to World War 1.Richard Huelsenbeck was a nigh(a) friend of Hugo Ball, who also recited on the 30th March at Cabaret Voltaire and was also associated with the Dada movement. Although he believed Dada n eeded to be concentrateder and to a greater extent governmental and in 1919 set up his own club, Club Dada in Berlin. He was regarded as arrogant, and thats how he looks. His nostrils vibrate, his eyebrows are arched, and was not liked by the public. His exit and several of the Club Dada creators were more than political than the other Dada-groups they released convincing magazines to illustrate their beliefs through photomontages and manifestos. His works include The end of the world and Don Inigo de Loyola, which were more obviously political than that of Hugo Ball.Louis Armstrong was one of the first jazz musicians to experiment with his vocal techniques. By improvising the original composed music, and creating sound on the spot, he created skat singing. He is silence well known as one of the greatest jazz musicians today for his spontaneity, and amazingly quick, inventive musical mind. I believe this is a good example of the kind of performances that would be shown at the Cabaret Voltaire, although he did not.I believe it is possible that, through horizontal and vertical lines constructed with awareness, only if not with calculation, led by in high spirits intuition, and brought to harmony and rhythm, these basic forms of beauty, supplemented if necessary by other direct lines or curves, can become a work of art, as strong as it is true. Piet MondrianPiet Mondrian was influenced by music, particularly the style that surrounded him whilst in unexampled York. In particular his piece Victory Boogie Woogie 1942 44 (which was not named by him but based on his original piece Broadway Boogie Woogie 1942-43) was based on a title for a song and type of dance, which was extremely popular at the time and still heard of today. Among his collection of records, was the album Boogie Woogie from 1942, the inlet behind two of his most famous works. Set in the Jazz purpose the piece represented the short melody lines that were interrupted by open rhythmical patt erns as seen and heard in Jazz music. He would use waxy and bits of paper to illustrate and create new rhythms across the canvas, and create a busy, fast work to reflect the upbeat music and the bustling environment of New York.Jazz music played a big role in Mondrians work both as jazz music and innovational art depend a great deal on improvisation. Like jazz where an artist ordain never play the same thing twice, Mondrian also would rely on instinct and natural ability to present his work. It presents a sense of randomness and how the artist was detecting at that particular time, which is found throughout many other artist movements.Jakob van Domselaer was a composer of the works Proeven van Stijlkunst (Experiments in Artistic Style) and a close friend of Mondrian. His work was shake by Mondrian and the art movement De Stijl, which represented using simplicity, limited colours and using horizontal and vertical lines.Walter Gropius was the founder of Bauhaus school of art and design in Germany 1919. It revolutionised the art industry by replacing the traditional pupil-teacher relationship with the idea of a community of artists working together. It combined artists from all germinal industries and allowed people to be creative and meet creative people. It was very influential and housed several well known artists including Kandinsky and Klee. Walter Gropius was a lover of art and music, therefore inspired art students to start musical groups and blend with people from other creative industries, which was important for the progression of art to inspire new, creative ideas from both sides.The Bauhaus Jazz Band in 1927 played the Charleston on the Bauhaus jacket crown which originally inspired this link of art and music, and was the main reason for starting the trend of artists creating deals. Bauhaus, Dancing on the Roof focuses only on that exhilarating hour when utopian dreams, uncertain ties, and fresh visions.The mid-sixties was a massive decade fo r both art and music, with great pieces of work being produced from both the fine liberal arts and the performance arts. The Beatles are one of the main well known music group that connect art to music, as most of the members were artists before creating the band. Also Stuart Sutcliffe, a previous bass player for the Beatles, dropped out and started doing art. (Stuart Sutcliffe Untitled 1961-62). When the Beatles first began 50% of the fans that would see them perform were art students including Astrid Kirchherr a photographer that would take pictures of them. George Astrid was the one, really, who influenced our image more than anybody. She made us look good. She was the one who had the lather kecks and the Beatles haircut.. Sam Walsh used to jokingly call themselves jazz artists rather than pop, believing that their art owed more to the free-form improvisation of American artists During this time, music and art formed together like never before, with both artists and musician prac tising together.Adrian Henri statement to the cataclysmic effect of the Beatles and Merseybeatin general moreover the visual arts (and poetry) benefited from the sheer headiness, the excitement of the time, as well as the attention generated by the music. In the late 1960s the musicians, clubs and pubs surrounded the school of art, creating a bond between the two creative areas. With John Lennon and Stuart Sutcliffe being pupils of the art school, they were exposed to the musical talent surrounding them.The Beatles revolver album was released on the fifth of august 1966 which reached number 1 in both the UK and the USA. The cover illustration was created by German-born bassist and artist Klaus Voormann. The image is mainly a simplistic line drawing off but also using very recognisable aspects of each member of the band. It is also through with(p) in a collage style where a hand of images are placed in between them which consist of more detailed images of characters interpreted by Robert Whitaker. It was utter to be a part of the phycodellic era, you also comprehend this sense from the other albums that they have done in the sixties, by the way in which the surrealist art comes through.The infamous butcher cover Yesterday and Today has now become famous in the album art subject matter because of how controversial it was and has been called the Beatles album of all time. Shot by photographer Robert Whitaker, (who had also done other covers with the Beatles), the image shows the band sat down smiling while covered in decapitated baby dolls and pieces of meat while the four of them are dressed in butchers aprons this image proved to be too strong and was quickly banned, some DJs even refused to play it. Which, if you compare it to some of the art of today, it would be seen as acceptable, as freedom to a subject matter is an asset to the advanced art world. Not only was their album art banned, but also some of their music, on the grounds that it could encou rage a permissive attitude towards drugs, which also connects to the era, in which drug taking was popular. Their other album covers consisted of many modern artists including Robert Fraser, Robert Blake and Peter Blake. Although Peter Blake, may be well known for his cover St Pepper, in fact his wife Jan Howarth created this design with him.John Lennon enjoyed experimentation with sound on with artist and wife Yoko Ono. They would create tape loops and use the technique Musique Concrete, a technology that allowed tapes to be cut and edited. Musique Concrete is defined as a musiclike art form composed directly on magnetic tape by the electronic manipulation, distortion, or transformation of natural sounds and noises, as of musical instruments or rain. The found Revolution 9 appeared on The White Album released in 1968. This was made by layering tape loops over the basic rhythm of revolution. Lennon called it The music of the future and whilst it was love by many people who appreci ated and understood sound art, it was also hated, particularly by producer George Martin who tried to keep it off the album.Paul McCartney, a member of the Beatles and Yoko Ono opened an art gallery, in the basement off a bookstore. Indica was opened during the late 1960s. It was where John Lennon met Yoko Ono on Novermber 9, 1966. During the exhibit His famous retort an speculative five shillings to hammer in the imaginary nail made them inseparable. This was the start of the experimentation with sound and art. In 1968 they released an album with this inspirational sound Unfinished Music No1 Two Virgins which was also famous for its controversial cover, that was slated and not appreciated by the public.Exploding Plastic Inevitable consisted of organised sound and lighting events constructed by Andy Warhol in 1966. His ducky group Velvet Underground performed there along with the showings of Warhols films and Nico. Victor Bockris said January to April 1966 was the golden period f or the Velvet Underground and Andy Warhol. After the psychiatrists convention, Warhol shot a scintillating film of the band rehearsing at the Factory, symphony of sound, which remains the single dress hat visual record of the Velvet Underground. They also recorded sound tracks for two of Warhols best movies shot at the beginning of the year, hedy and more milk yvette.. Andy Warhol was inspired by the times music particularly this group and filmed them. Using these as inspiration he created many current day artworks, which celebrated the popular culture, exactly what the musical groups wanted to achieve. Exploding Plastic Inevitable was said to be very grave on the emotions, as it was loud and bright with strobe lights, colours exploding and the light-show could be blinding at times.Another example of a more modern link is the punk scene, which was said to have two causes. The first being a response to the environment and current trends, the second coming out of art schools. Malco lm Mclaren stated that he was responsible for starting the Punk movement in Britain and was also heavily involved in forming The charge Pistols, and became their manager. The Sex Pistols were the first Punk band in Britain and formed the punk scene, along with the fashion and political values that came with it. Malcolm McLaren was also a fashion designer and an art student in the sixties it was this that led the movement in its uniqueness of clothing and style. After The Sex Pistols and the punk scene, he became more involved in his burgeoning art career he wants to be taken more seriously as an artist and calls them musical paintings.Malcolm McLarens video piece Shallow has been given great credit to his anticipation of become a more recognised artist. His work on erotica and music was becoming more popular with the public. Since I was an art student in the mid-sixties Ive been interested in the foreplay in sex films, Im not sure why intrigued by the blandness, the stupidity and the kind of innocence of these people who couldnt act but who would be paid to have sex. Sex films became more hardcore, and lost a lot of charm in the Seventies. Somehow this was allied to my feelings about a disappearance world of pop culture the images were how I imagined pop music to look. The feeling was the same as when I was 13 imagining a world of sex you capability imagine or never possibly have, and listening to pop music. This is a perfect example of the link between art and music, I feel at this time it was stronger than it has ever been, with artists considering music as a topic for their work, or even having or creating music to enhance their art.Jamie Reid created the cover album art for The Sex Pistols he was involved with the situationist movement and a strong believer in anarchy. The situationists ideas were very hard to accumulate, as there were several ideas about the movement, Situationists focus on their cultural ideas, particularly in relation to detourne ment and the development of punk. They believed in looking at real feel, instead of false truths. Jamie Reids famous cover God sustain The Queen was known as one of the single most iconic image of the punk-era. His work involves the cutting from newspapers and combining graphical work that has and always will be recognized for it anarchistic feel. It was loved and hated at the time and some of his work has been banned in the past.Brian Eno studied at art school, but became involved with the glam rock group Roxy Music, even though he had no musical background or playing experience. After leaving this band he became more experimental with his music creation, taking the idea of chance with lyrics and sounds, he started to see his work as art not music and called it visual art. He used sound in an abstract expressionist way, in the same way as Jackson Pollock. His work 77 Million Paintings was created in 2007, and is a constantly evolving sound and imagescape which continues his explo ration into light as an artists medium and the aesthetic possibilities of generative software. This involves the combination of image and sound working together. He is known as one of the most important people to combine the art and music worlds, and is still continuing to do so today.In a more modern perspective, an example of the link between music and art is the group, Franz Ferdinand. Having come from an artistic background (Hardy graduated from Glasgow School Of Art, and Thompson also posed as a life model there) they would rehearse in The Chauteau, they were known to have rave-like events incorporating music and art. In their recent career they have been known to have artists and art references throughout their careers, including music video Do You Wanna, where several artists or art works are within the gallery where it is set. Although I feel this was to attempt to put them in an art music group, they wanted the public to know they were previously from an art background, mak ing them more popular. Another example is their album art covers, which are obviously inspired by the pop art movement, as the techniques and overall appeal is similar.Graffiti is part of the hip hop culture that has been split up into various different art forms such as Graffiti, Writing, Dj-ing, MC-ing and break dancing. There is a very close culture between graffiti art and some of the big hip hop artists such as Dr Dre, 50 Cent and The GameGrafitti art has changed dramatically since its origins, with the likes of Bansky, a famous British artist. Not much is known because he hides his identity, (WHY) but he had start his rise to fame during the great Bristol aerosol boom of the late 1980s most of his art are cover such topics such as ethics culture and politics, Banksy successfully combines graffiti writing and a stencilling technique that stands out from all of the others.Graffiti has also been used on a wide range of album covers which shows a direct link from art to music su ch as Blur, a Britpop band who have used more than one of Banksys piece of artwork. This album Think Tank, has been said that it inspired some of Blurs music. They have also used Banksy artwork on another cover, Crazy Beat, which was taken from one of Banskys original artworks. This graffiti was destroyed soon after Blur used it for their single cover, the council simply painted over it. The image was on the side of a privately-owned building in Londons Stoke Newington, featuring a cartoon version of the Royal Family waving from the top of a balcony, the council thought that they were cleaning the building, branding that the graffiti was unclean. The image was on the side of the building for 8 years before they decided to do anything about it.I find the history of art with combined music to be fascinating. My favourite example being Charleston on the Bauhaus Roof because i feel the teachers influenced the students to start these art bands, if not for this i feel art would have not d eveloped as successfully as it did. I also think that art and music have a strong bond because they are both very personal subjects, in that one person may like the work and another wont. Both industries have high demands to get out to the public and show their work, and hope that people appreciate what they have created. I feel the use of experimenting and combining all of the creative handle is expanding and artists and musicians will continue to use the creative minds of each other in both fields in the future.

Staples: PESTEL Analysis and Five Forces Model

Staples PESTEL synopsis and Five Forces ModelStaples Inc., a US based stead fruits confederacy, has been chosen for this report which carries verboten an depth psychology of the caller and its subsidiary pass a range of smudge supplies, business machines, technology products, office furniture, and business services with about 91,000 employees. Founded by Tom Stemberg, Staples opened the worlds first office turn in super w behousing in the Brighton neighborhood of Boston in 1986. In 1989, Staples made an initial public offering (IPO) of $36 million and launched its catalog delivery service, Staples Direct. In three years time, Staples went for diversifying its portfolio and acquired 42% ownership in strain w atomic number 18housing, a Canadian caller, in 1993 and the next year the comp whatsoever took over Business Depot with 100% stake. Later, Staples purchased its europiuman spark offner Kingfisher and Maxi-Papier in 1996. In the same year, the company became a Fortun e 500 company (Datamonitor, 2010). The strong growth in r neverthelessue enhancement is attributed to the affixation of Corporate Express, whose revenues argon included in the companys Financial Year.On its successful venture, Staples signed a marketing agreement with Yahoo and became an office supply merchant on Yahoo puny business portal in 2000. In the consecutive year, the company entered into an agreement with an online legal resource for consumers and small businesses, MyCounsel.com, and with ePolicy.com insurance Services. Staples has been very successful in expanding its worldwide operations even in the Asian markets. In this continuation, the company entered the $10 billion office products market in India through a joint venture with Pantaloon Retail in 2007, and its new office products business unit, Future Office. The very next year, Staples opened its Copy ingrain Shop, a new shop class format in New York City, designed to meet customers copy and print needs. Duri ng the same year, the company opened its first store in Houston, Texas. Very recently, Staples Advant grow launched the Staples Technology Solutions in February 2010 which offers business customers from small and medium-sized businesses to Fortune 1000 corporations, access to a full range of offerings from data core solutions and printer fleet management services to network services and everyday desktop technology products (Datamonitor, 2010). designate 1 Review and determine the organisational strategical object glasss and objectives1.1 strategic aims and objectivesThe strategic aim of a company is a broad statement of the strategic outcomes which it plans to achieve. At times the strategic aim of a company is in playition called company goals. The strategic aim is what the organization wants to accomplish (Chartered Management Institute, 2009). Accordingly, the aim of Staples is to be an employer and neighbor of choice, to differentiate its brand, to grow profitably and respo nsibly, carry out its business activities ethically, work in a sustainable manner, give job aptitudes and education opportunities to its employees, leverage diversity, create sustainable change in its local communities. The aim of Staples is be a committed company that shows its obligation to the environs, practices diversity and be an ethical company. It wants to be a global in its operations and grow financially. It wants to be a great employer, corporate citizen and neighbor (Staples, 2007).According to Chartered Management Institute (2009), the strategic objectives of a company atomic number 18 the specific outcomes and ar well-nigh often quantified. Objectives are the aims of the company which are broken down and are more concrete. Particularly, the strategic objectives of Staples are (a) to make it easy for customers to recycle eWaste, (b) to build greener buildings, (c) to donate $15 million to community related projects, (d) to deepen commitment to environmentally respo nsible products, (e) to Qualify 500 U.S. cuckold stores to the ENERGY STAR standard for retail store standard for cipher efficient performance by the end of 2011, (f) to save $10 million in hails through energy preservation programs in the U.S. by the end of 2011 (Staples, 2007).Staples objectives fol clinical depression the SMART criteria as they are clearly written. They are measurable as the recompense Committee assesses the extent to which Staples achieves these objectives. They are achievable as Staples analyses the resources it has before setting them. They are realistic as the company has analyzed the skills it posses before setting them. Staples has also aligned these objectives with its long-term vision. Staples objectives are time-bound as the company sets the timescales by which it has to achieve these objectives (Staples, 2007).1.2 Components of strategic planThe components of the strategic plan include a companys mission, vision, values, its objectives, its strength s, weaknesses, opportunities and threats (SWOT), its action supplying, implementation process and how it measures and evaluates the achievement of its objectives (Friel, 2009). accusation statement The mission statement of Staples is very clear and states their motive in followers few linesStaples Soul reflects commitment to corporate responsibility what moves us to grasp diversity, sustain the environment, give back to our communities, and practice sound ethics. Linking these values with our global business strategy and operations contributes to our financial success and helps us become a great employer, corporate citizen, and neighbor (Staples, 2007).Vision statement Staples vision statement elaborates responsible aspects of company in this wayStaples corporate soul is centered on a rock solid belief in social responsibility and the desire to make a positive impact on our associates, customers, and the world. We act responsibly and with integrity, conducting our global busines s as a great employer, corporate citizen and neighbor. Staples soul thrives in the fair treatment of our diverse and talented associates, in our environmental conscience, in giving back to our communities and in our sound business ethics(Staples, 2010). lever Statement Staples aims at greater value to its customers because its productivity, revenues are as high as customer satisfaction and goodwill.Staples gets higher quality consumer data from its electronic procurement system, lower costs due to lower maintenance/customer service/and decree costs, ability to lock in customers through dependency on their ordering system (switching costs), larger product offering of 80k items, and differentiation of services from its competitors. (Staples 2010a).Considering New York, Staples is celebrating its twentieth anniversary with $16 billion in revenue, 11 percent compounded growth and 1,780 stores in 21 countries. According to the CEO of Staples, consumer electronics is a big part of our b usiness and has been one of the most rapidly growing categories, therefore main forces lies upon these goods. (Staples, 2010). Staples is taking growth in its business and maintains its bunk in the market. In particular, office supplies and ink cartridges, signify 40 percent of the retail mix, along with notebook computers leading the sector in enhanced growth rate. Miles recognize that better attachment selling of more profitable products like cables and ink is much better corporate strategy rather then selling individual items. Complete anguish Plans, Attachments which include variety of discounts according to nature of product is major present strategy of Staples to maximize profits, on different hand the corporate looks forward to prey maximum markets along with wide range of brands and generating staples congenial versions of these brands (Staples, 2010).Finally, Staples measures and evaluates the achievement of its aims and objectives through the Compensation Committee. S ome 90 days after the beginning of the fiscal year, the Compensation Committee establishes goals and objectives for that fiscal year. The responsibility for the achievement of these goals and objectives rests with the Compensation Committee (Staples, 2009).1.3 Factors affecting the strategic planThe strategy of Staples is affected by the external environment. Staples external environment includes policy-making, economic, social and technological factors that can impacts on its strategy. Staples strategic plan is affected by its internal environment. Staples internal environment includes its competitors, customers, suppliers, its Board of Directors (BoD), its corporate culture and its employees. Staples capabilities, strengths, weaknesses, opportunities and threats also affect its strategic plan. Staples strategic plan is affected by the nature and kind of products and service it provides to its customers, its target customers, the market it serves, the degree of innovation it pract ices and how it faces the challenges that affect its operations (Bracken, 2006).The factors highlighted in the SWOT analysis affect Staples strategic plan.Staples Inc SWOT(S)trengthsStaples Inc is a office product company which operates in three segments delivery, retail and international segment. period the operations of delivery and retail segments are concentrated in the US and Canada, the international segment has its operations worldwide covering 23 otherwise countries. The company has its strength in its international segment, which contributes to almost 22% of the companys revenue. Staples recorded higher comparable store sales growth (comp growth), for more than a year, than its stodgy competitors as Office Depot and OfficeMax. Operating margin, which represents income as a percentage of sales, of Staples has witnessed an increase for the first time in Q1 of 2010 since Q3 of 2007. The acquisition of Corporate Express enhanced Stapless position in several fronts. The addit ion of Corporate Express expanded the companys offerings into new areas and enhanced the offerings in existing areas (Datamonitor, 2010).(W)eaknessesThe capital structure of Staples consists of debt which has increased by close to 27% in FY2010 compared to FY2009. The company has long-term debt and debt service requirements with $500 million 7.75% notes due in April 2011, $325 million 7.375% notes due in October 2012 and $1.5 billion 9.75% notes due in January 2014 (Datamonitor, 2010).(O)pportunitiesStaples is successfully getting the average order size up in the Corporate Express delivery business, despite the economic backdrop and it is now around $180, up from $160 at the time of the acquisition. In addition to direct selling and retail stores, Staples generates revenues through the internet on its web portal. The performance of Staples Business Delivery and North American Retail stores is dependent on the performance of the small business segment in the US (Datamonitor, 2010).(T )hreatsStrong relationship exists between macro trends and office sales. Office product companies are late cycle plays. For most corporations, office products fall low General Administration expenses. Other than small and large businesses, Staples also serves white-collar workers. The level of employment among white-collar workers, the end-users for Staples, has an impact on the demand for office products. The economic situation in China and Europe continue to be a cause of concern as it would have direct impact on the profitability of Staples.The unemployment rate in China has been on a sequential rise. From, 4% in Q32008, the unemployment rate rose to 4.3% in Q22009 and continued at that level till January 2010 (Datamonitor, 2010).In addition to SWOT analysis, the factors highlighted in the PESTEL and Porters Five Forces model are used as analytical tools to achieve a more complete understanding of the strategic aims and objectives.PESTEL Analysis for Staples IncPolitical Factor s Considering the political aspect of Staples Inc, the most prominent areas are stated below. As Staples shapes goods in china, the rising fuel costs due to political factors effects supply string of Staples forcing to increase its product prices and therefore, effecting customers and profitability. However, on the other side, the ongoing practice of price fixing amongst the big four retailers within the UK can have some ostracize impact to the industry in general and Staples in particular. Staples monopolistic nature in office supplies has created deep concerns among its customers. Staples is the most popular among the savants who buy laptops, printers and other student accessories, but due to political influence and cutting down student inflow in England, staples is expected to see decrease in profits. Beside that, in the UK, the establishment is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Staples significant sums of money (Stap les, 2011).Economic Factors Considering the economic factors of the staples, the following areas are identified. Recession lead higher numbers of unemployment. As one of the largest and fastest growing retailers, Staples can provide more jobs therefore helping to garnish the levels of unemployment. Recession may also effect the profit margins of the company, as it decrease the purchasing power of consumers and though they will still buy the essentials they may be more cautious. They might avoid buying the luxury items, something that has a greater profit margin for Staples. Online buying competition within every segment of the retail sector has lead to retailers giving a lot of incentives to the consumers. Which ultimately affects Staples profit levels as the prices have to be brought down to meet competition. Increase in Value Added Tax (VAT) from 15% to 17.5% has created negative impact on profits as Staples was unable to increase prices to cover the profits (Staples, 2007).Socia l Factors Staples appears to be committed to environmental factors as the below mentioned lines states positive about the company behavior. Environmental stewardship and maintainable business practices continue to be important aspect at Staples. The company is offering products and services to help customers preserve natural resources and reduce their environmental footprint. The major commitment to the environment is in the purchase and promotion of products having post-consumer recycled materials recycling initiatives energy conservation and renewable power procurement and environmental education initiatives for customers and associates. Staples Inc has implemented a variety of programs to make it easy for customers to recycle. The recycling facilities by Staples regarding ink and toner cartridges in the US, UK and Canada, helps to acquire the local schools through Staples Recycle for Education, a program that donates $1 to public education charities and schools for every eligib le used cartridge that is recycled at more than 1,200 Staples stores. The company is considering the new ship canal to recycle the products to utilize the minimum energy and maximize the safety of environment, which helps to preserve the economys need of power generating resources. Staples keeping in attachment Humanity, Donated abundant sum of money to Haiti victims in collaboration of Red cress society and any one who desires to donate can easily donate in any Staples store (Staples, 2011).Technological Factors For the convenience of consumer, Staples also introduces the self checkout machines, employed by Staples in USA, which can help solve queue up problem. intercommunicate Frequency credit Device (RFID) technology is used in Staples which significantly benefits to the supply chain of Staples. This technology leads more efficient inventory handling. Staples uses advance machines to manufacture its brands and compatible ones which assure quality satisfaction (Staples, 2011). Environmental Factors A lot of emphasis of Staples has been on the role of reducing carbon footprint and increasing energy efficiency. Staples are a multicultural organization where proper career planning of all associates is carried out without any racism or cultural issues. Staples Foundation for culture sponsored a grant in 2004 to Earth Force, an organization which provides teachers an innovative multi-disciplinary curriculum focused on environmental education for middle school students (Staples, 2011).Legal Factors Staples rigorously follow all environmental regulations and promotes environmental education. Staples strictly follows police regulations regarding selling of knives, scissors, glues which mustiness not be sold to children under 21 years of age (Staples, 2011).Porters Five Forces AnalysisPorters (1985) Five Force Analysis deals with factors outside an industry that influence the nature of competition within it, the forces that influence the way in which firms compe te, therefore industrys achievable profitability is conducted in Porters Five Forces model. Every business must understand the activities of its industries and markets in order to compete effectively in the marketplace. (peerpapers.com)Staples Inc Five Forces AnalysisThe business of Staples Inc can be suited into the Five Forces analysis as followsCompetitive RivalryOffice-max, Office-Depot, Currys, are major Competitors in market.Online buying facility and online stores. scummy shops in Universities.Switching Cost for Staples is very high.Staples manufactures and sells variety of office accessories, which many an(prenominal) rivals dont.Threat of New EntrySmall shops are opening in universitiesStaples manufactures and sell its own brands, with minimum cost.Staples Recycles material in its manufacturing premises with less cost.Threat of SubstitutionStaples Specializes in unique and ternary brands with wide range of products.Staples manufacture many compatibles of brands much(pre nominal) as Epson, Lexmark and cannon Cartages.Brand loyalty of customers due to low priceBuyer conditionStaples Manufactures its own products at cheap rates.Facilities such as in-store NUS discount and special offersLess Switching power to buyerCustomer Doesnt know occupation cost of products.Products are of strategic importance to customersSupplier PowerStaples Manufactures and supplies to its stores on its own.Less supplier power available in hands of supplier.Switching cost from one to another supplier is lowSource Staples (2011, 2007, 2010)Task 2 Identify and analyze progress towards organizational strategic aims and objectives2.1 Application of strategic analysis toolsStaples can monitor progress towards achievement of its strategic aims and objectives by using the Balanced Scorecard (BSC) glide slope. BSC was first proposed by Norton and Kaplan (1996) who claim that it helps the company translate its strategy into measurable actions. Therefore, McCarthy and Chapman (2009) describe BSC as a strategic planning and management system used to align business activities to the vision statement of an organization. It can measure a teams performance on four perspectives such as financial perspective, customer perspective, internal business process perspective and learning and growth perspective.2.2 Review and assess the expectations of all stakeholders and their influence upon the organizational strategyStakeholder analysis is used to review and assess the expectations of all stakeholders and their influence on organizational strategy. Stakeholder analysis is a methodology used to facilitate policy and crystallise processes by keeping in consideration the needs of those who have a stake or an interest in the reforms. With information on Stakeholders, their interests, and their capacity to oppose reform, reform advocates can choose how to best adjust them, thus making sure that policies adopted are politically realistic and sustainable (Johnson et al, 2008).S takeholder Impact Analysis for Staples IncStaples stakeholders are its shareholders, employees, customers, suppliers, investors and the government. Each Stake holder show sincere relationship with staples. This is further elaborated as followsShareholders There sincere relationship even during recession unbroken the company standing while many other superstores couldnt bear it.Employees All company employees are dedicated to there work and it is due to there affectionate environment which keeps them motivated to generate profits for company rather then making unions and creating problems.Customer Customers are dedicated to staples brand due to utter product and reliability, therefore company generates huge revenues each year.Investors All brands rely upon staples. From Technology to office supplies variety of brands can be seen. All investors trust upon staples policies and future growth.environmentalist Staples promotes environmental consciousness among people, therefore it is n ever objected by environmentalists.Government Staples generates huge revenue therefore provides huge tax amounts, which gives government shelter to Staples.2.3 Analyze, interpret and put out a structured military rating of the organizational strategic positionStrategic capability analysis is used to analyze, interpret and produce a structured evaluation of Staples strategic position.Staples pick and Competence AnalysisIt is the analysis of competencies, knowledge, and skills that Staples Inc can apply to achieve success in a competitive environment. This concept is derived from the core competencies approach to corporate strategy. This will encompass the need to adjust and change in order to fit the changing environment and the need to stretch to exploit organizational resources in ways that are innovative, or that other organizations will find it hard to compete.Strategic CapabilityWays to Build on the Competency/ResourceCompetencesCore CompetenciesManufacturing capability.Brandi ng and Expansion.World wide Stores and access.Transforming its Supply Chain.Cheap productionThreshold CompetenciesCustomer satisfaction and valueCustomer service, online and offline.ResourcesUnique ResourcesCheep productionI.T. use for inventory management.Research and development.Wide range of brands.Threshold ResourcesIT outsourcingProduction in china at low costStaples Inc recognizes that it has to find new ways to drive sustainable growth and profitability. The area of major attention is that Staples has been improving its supply chain management activities. Staples goal was to widen its lead over competitors in all fundamental industry areas, by improving supply chain execution, and thereby decreasing costs while increasing productivity and reliability and ensuring that customers could eer find products they wanted on store shelves. Manufacturing products and differentiated product are the key core competencies of Staples.Task 3 Determination and Evaluate of Strategic Options 3.1 Identification and development of strategic alternativesInternal Environmental AnalysisBased on the internal environmental analysis (SWOT analysis) of Staples, it appears that the company has unique competencies in office supplies business. Staples manufacturing competency, multiple retail channels and strong distribution network target different customer segments efficiently. Whereas threat of new entrants in shape of small stores at key areas and online buying trend from cheep online stores are major threat to staples.External Environmental AnalysisFurthermore the external environmental analysis (PESTEL analysis) for Staples shows that increase in VAT, reducing inflow of international students and credit crunch and Porters Five Force analysis showing increasing threat of new entrants in shape of small shops in universities and local areas and increase in online buying trend with cheaper price along with stakeholders analysis reflecting total dependence upon employees and cust omers are weak aspects of Staples.Suggested Corporate system for StaplesBeside that the above analyses, since Staples produces goods at competitively low-cost and has operations worldwide, propose that Staples should adopt Cost Leadership strategy of Porters Generic Strategies.Rationalization of Cost-Leadership as the Corporate StrategyCost-leadership strategy emphasizes efficiency which is based on avoiding unnecessary or non-value adding activities that consume organizational resources but cannot add any value for which customers are willing to pay. Along with this philosophy, economies of scale is the guiding policy for implementing cost-leadership strategy as it requires the company to produce items at the lowest possible cost among all competitors of the similar products. By producing high volumes of standardized products, the firm will take advantage of economies of scale and experience learning curve effects. Since products are produced at a relatively low cost and made avai lable to a very large customer base, along with access to raw materials, components, labor, and other important inputs, cost leadership approach is most suitable for Staples. Successful implementation of this approach is expected because of Staples following capabilitiesGood process engineering skill system of Staples.Office Supplies products designed for ease of manufactureSustained access to cost-effective capitalGood and close supervision of laborStaples tight cost controlIncentives based on quantitative targetsAlways ensuring that the costs are kept at the minimum possible level.3.2 Determine and justify the strategic optionThe above new corporate strategy for Staples can be implemented by carrying out the functional strategies discussed below.Functional StrategySince there are other rivals in the market, however, their concentration is focused upon food, clothes, and other products rather then office supplies, therefore Staples has acquired major position in market. Consequentl y, the corporate strategy of cost- leadership must be remained focused and maintained. Staples should adopt following functional strategies for its relevant departments in order to implement this corporate strategy of cost leadershipResearch and using for minimizing costs. (RD Department)Online Selling, Marketing, maintaining goodwill and customer service (Marketing Department).Branding and blowup (Purchase Department)Functional Strategy Research and Development for minimizing costsStaples manufactures in China where cost of production isrelatively low due to availability of cheaper raw materials and labor, while on the other hand, Staples needs to concentrate on research and development facility to minimize cost at such a level where rivalry influence can be easily coped, if required.Action PlansPerformance Indicators1)Exploring more countries for much cheaper production.(During one year period) issue forth of countries found, comparing production costs with current product costs .2)Opening production facility to produce raw material for finished goods.(During Two Year Period) phone number of Factories established.Functional StrategyOnline Selling, Mraketing, maintaining goodwill and customer service.Staples should advertiseits online buying facility to students and offices. In addition, maintaining good customer service is essential to keep Staples goodwill intact and even stronger. This will eliminate rivalry influence and help maintain cost leadership and monopolistic influence.Action PlansPerformance Indicators1)Awareness Campaigns in universities, offices and exhibitions that Staples provide cheep and quality products.(During 6month period)Number of Campaigns launched, customer feed back and sales figures.2)Participation in Community and social projects.(During Two Year Period).Number of Projects undertaken.Functional StrategyBranding and expansionStaples must open stores all over the world to maintain its influence, adding more brands will satisfy cust omers as they can find everything under one roof. This will ultimately make Staples a popular brand and its cost leadership influence will be enhanced.Action PlansPerformance Indicators1)Expanding brands and producing its compatible ones.(During 6month period)Numbers of brands added in Staples and its compatibles.2)Opening Stores in major parts of world.(During 2 years Period)Number of Stores opened worldwide.3)Opening Small shops and stores in universities and offices will omit small rivals from market.(During 1 year Period)Number of small shops and stores opened in these places.Staples Inc, for its manufacturing capability and unique products, can easily integrate in various cities of the world. With expansion and branding it can obtain huge amount of market share thus eliminating rivalry influence. With its skilled RD Department, Staples can manufacture compatible goods for various brands at cheap rates. They have got a great management team with motivated team work and great le adership style. This differentiates Staples as a unique store which not only provides eco-friendly products but possess a good reputation among its customers. It must focus upon its vision, mission and values in order to maintain such reputation.ConclusionThe strategic analysis of Staples Inc., reveals that it has been enjoying a very well is a well established company which is known for providing quality products to its customers. By careful consideration of its external and internal environment and keeping in mind the interests of its stakeholders, it has been able to establish itself as a leader in the office supplies business. Staples is competent in carrying out its business activities. It is recommended that it applies the new corporate strategy highlighted in this report to gain competitive advantage in the marketplace for a long sustainable period.

Is Important To Study The Media Consumption?

Is meaning(a) To Study The Media Consumption?What is the media, why is it important to field the media and does it have an impact and provoke it change the way we think and behave? These be questions that are important in the study of the media indus fork up. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, newspapers and and so forth Its important to be media literate person as the media tramp be used to change and leave a lasting impact on an individual.The media is one of the almost powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. harmonize to Bazalgette Media studies open up your understanding of how things work, how people incur in course of studyed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Bazalgette, 200 0). The media continually changes and evolves, the term media studies means different courses priorities different media different theories and different learning outcomes (Bazalgette, 2000). Since this subject is so far new there are a lot of disagreements on how media should be understand and it is also a hybrid subject as the idea that it came approximately comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and there are no limits to an individual as how to analyze the media.The analysis of media is very important for this particular subject. Media studies are normally associated with the incline language subject and also side of meat Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as ways to understand th e media as closely as requirements to consider school texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well critical analysis. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions the correspondings of who owns a certain media and why (Bazalgette, 2000). This is k todayn as media ownership, the individual consuming the media needs to have k instantaneouslyledge about who owns what media. Is it owned by an individual, a piddling firm or a large conglomeration?The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that other is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferred med ia is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorious. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements.Important influences in media studies are self and experience in a mediated world. Theself is seen as a product of the symbolic systems which precede it (Thompson, 1995).Identity and subject to make sense of the world around us is said to be an outcome of a symbolic project.Cont roversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995).Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The take aim and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the mediaMedia study is a course that is rather challenging and it will somehow make a difference in our lives. It gives us the power of pickaxe as well as questioning (Bazalgette, 2000).The media is like history as it interprets the past to show us what has gone into making us what we are nowIt also helps us to understand the workings of our world and it helps us use our critical thinking skills as well as helping us decisive how we communicate with othershelp us determine the cultural fabric of our lives and it helps us interpret our world a nd its values and ideasbrings us political and ideologic messages continuously and like technology, the media always adopt the leading edge of modern technological innovation.As we have understood why its important to study the media, we also need to advert at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as occupation to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopol itical stance of Marxists. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were want to reconcile traditional British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a warmness for Contemporary Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts. governmental Economy studies the production and distribution of media content, It doe s not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to puff and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom.Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks d own different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single temper way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of reality. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.

Electronic Writing Will Not Make Books Obsolete Essay -- Internet Blog

Electronic Writing Will Not Make Books Obsolete Twenty years ago, the thought of instantly publishing your thoughts for the existence to see with the simple push of a button, would waste been a dream. Today, websites and on-line forums have made this dream possible. Through the years, technology has made advancements in many an(prenominal) fields. Today, nowhere is that more apparent than in the field of writing. Electronic writings detractors fearfulness that the increase of electronic writing will spell tragedy for modern language. History does not support this claim however. Some additional complaints about electronic text are that it is not aesthetically pleasing and it is gawky to read. This is a copout for people unwilling to change with the times. Books will always have a place in writing, but doubters had better hop on the bandwagon soon, because computers and electronic writing are here to stay. In the educational arena, printed texts are becoming increasingly obsolete. The amount and variety of information available on the internet have made reading electronic text not only an option, but in some areas, a necessity. Electronic writing has changed the modern perception of who is a writer is by offering a wider range of places for authors to publish their work and opinions. Computers and the internet have become too mainstream to ignore. Electronic writing may never completely replace printed text, but its use is becoming increasingly more popular. In Into the Electronic Millennium, Sven Birkerts lists language erosion as his number one fear of an all-electronic future (70). The complexity and distinctiveness of spoken and written expression, which are deeply bound to traditions of print l... ...tion. Electronic text is redefining our idea of what a writer is. It allows anyone with seemly time and desire to post their writing on the internet. Anyone can now publish their volumes for the world to rea d. Books will always have their place, but technology is advancing, and electronic text is becoming a major force among modern forms of popular writing. Works CitedBirkets, Sven. Into the Electronic Millennium. Writing Materials. Eds. EvelynTribble and Anne Trubek. New York Longman, 2003. 62-74.Landow, George. Twenty Minutes into the Future, or How atomic number 18 We Moving Beyond theBook? Writing Materials. Eds. Evelyn Tribble and Anne Trubek. New YorkLongman, 2003. 214-226.Sosnoski, James. Hyper-readers and their Reading Engines. Writing Materials. Eds.Evelyn Tribble and Anne Trubek. New York Longman, 2003. 400-417.

Jack Kerouac’s On The Road - Ranting of a Maniac or Precise Interpreta

Jack Kerouacs On the Road Ranting of a Maniac or distinct Interpretation of Reality? Jack Kerouacs On the Road is considered the bible of the Beat Generation, illustrating the wild, wandering, and reckless lifestyle chosen by many young people of the time. despite all of Dean and Sals partying and pleasure-cruising, On the Road ends up being a sad and disturbing story. During all the trips, through the good times and the bad times, thither is a sense of darkness and foreboding following in the wake. Kerouacs point was not to put on display the wild and good times the vanquish were having, but rather to expose their way of life as a simple flight from reality and responsibility. The sadness of this novel is due to the accumulation of consequences stemming from the characters irresponsibleness and general lack of direction. Dean and Sal, however, never fully admit this to themselves. Part of the storys beauty is Sals non-judgmental narrative. To preserve this, Kerouac must careful ly incorporate these views while leaving Sal more or less oblivious to them. This is done using other characters to implant the notion of looming responsibility and reality into the story, and to spend to the reader that life really is more serious than Sal admits in his narration. While Deans home base is a wifes house throughout most of the story, Sal has his aunt, a dependable and caring woman who vocalizes her opinions of his lifestyle and friends. Chapter Five begins with Sals brief word of her feelings. My aunt said I was wasting my time hanging around with Dean and his gang. I knew that was wrong, too. Life is life, and kind is kind. (129) Here Kerouac uses Sals own commentary to farm his point across. While Sal ... ...een set aside. Carlo continues his speech The days of wrath are yet to come. The balloon wont sustain you much longer.... Youll all go flying to the watt Coast and come staggering back in search of your stone. (130) Is this the ranting of a maniacal ty pist, or a precise interpretation of reality vigorously inserted by the author? Kerouacs method of inserting ideas through Sals narration allows him to incorporate an important differing point of view that Sal is incapable of until the very end of the story. Had Kerouac not wanted to communicate these ideas, Sal could just as easily have not mentioned these instances, or described them in a different light. Without the opinions of these other characters, the book would be one-sided, and quite a bit more shallow in its message. Works CitedKerouac, Jack.On the Road. New York Penguin Books, 1975.